Toys “R” Us is returning to the land before time.
In tandem with the global release of Jurassic World Dominion this June, Toys “R” Us Thailand has partnered with Universal Brand Development and Mattel to launch exclusive movie-related toys and events. From May until June, Toys “R” Us stores across Thailand will give Jurassic World fans a unique, in-store experience.
“This is one of the first major family movies to be released in more than two years with fabulous new merchandise associated with it,” says Jo Hall, chief commercial officer of Toys “R” Us Asia. “To bring the excitement for Jurassic World fans and our Star Card members to life in our stores and online, we are partnering with Mattel and Universal Brand Development to offer a one-of-a-kind experience for customers here in Asia.”
To begin, fans will have the chance to win tickets to the premiere screening of Jurassic World Dominion. From May 13-31, Toys “R” Us Star Card members who spend 2,500 THB or more on Jurassic World Dominion merchandise will be entered to win a pair of movie tickets for the June 7 screening. Members who spend 1,800 THB or more can take home a limited-edition Jurassic World tote bag.
Also in June, exclusive Jurassic World-themed toys — including the Owen and Velociraptor “Blue” Pursuit Pack, Owen Escape Pack, and Release ‘n Rampage Pack Set — will be available in Toys “R” Us stores and its website.
In addition to these events, there will be photo-ops for fans at the Central World, Mega Bangna, and Icon Siam stores.
Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!
