VTech and LeapFrog go green | Source: VTech

VTech‘s first new toys for 2021 are paving new roads for green electronics.

The company revealed a new lineup of products that continues its push toward replacing fossil-based plastics with sustainable alternatives by 2030.

New for 2021 are three new eco-friendly vehicles in the Go! Go! Smart Wheels line made from plant-based plastic, and the Sort & Recycle Ride-on Truck made from reclaimed plastic. LeapFrog is also getting into the sustainable mix with the Choppin’ Fun Learning Pot with vegetables and accessories made from plant-based plastic.

Additionally, VTech is sourcing materials from responsibly managed forests certified by Forest Stewardship Council for two new wooden toys: the Touch & Learn Nature ABC Board and Interactive Wooden Animal Puzzle.

Related: VTech, LeapFrog Partner with TerraCycle for Electronic Toy Recycling

“VTech’s sustainability vision is to create sustainable value for the lives of people and protect the planet for the future generations,” says Dr. Allan Wong, chairman and group CEO of VTech Holdings Ltd. “We are committed to using sustainable materials in our products and packaging and recycling them in a responsible way, using eco-friendly transportation modes in our supply chain management, increasing the use of renewable energy and reducing the consumption of natural resources in our production process.”

VTech recent sustainability efforts include a recycling partnership with TerraCycle and a rolling introduction of sustainable packaging. By 2025, the company expects to have replaced all fossil-based blister packaging with plant-based alternatives.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.