For more than a decade, Yogapalooza has entertained and calmed countless kids and their adults.
Featuring beloved music and mindfulness activities, videos, educational products, teacher’s guides, and more, children are learning crab pose at the crab shack, tree pose with a dancing bear, breathing in the colors of peaceful earth, and so much more.
Yogapalooza was created by singer-songwriter and kids yoga pioneer Bari Koral and has helped millions of preschoolers move their bodies, ease anxiety, and learn self-regulating practices while being entertained. Kids are discovering content they can enjoy on repeat to raise their spirits and find peacefulness in an increasingly chaotic and anxious world.
It started with a song but has become so much more. Koral has shown more than 100,000 educators that even just a little bit of yoga and mindfulness can create long-lasting calm and positive effects. Many teachers and parents regularly share moving testimonials and amazing success stories. Strong partnerships have developed with leading education groups such as Kaplan, Frogstreet, edWeb, Head Start, and more.
Yogapalooza kids’ yoga and music videos are widely distributed through popular streaming platforms, including YouTube Kids, Amazon Prime Video, Roku, Happy Kids, SiriusXM, and more.
Over the past few years — and following the COVID-19 pandemic — it has become clear that kids are feeling more anxiety, stress, and isolation. Parents and educators are prioritizing kids’ mental health and looking for tools they can find to improve the social and emotional well-being of their kids and students. The right content and toys can do a lot to help support kids. For example, science shows us that four to five breaths can be enough to bring on the relaxation response. And there is nothing more pleasing to a child than “rainbow” breathing with unicorns, hot chocolate relaxation, and so much of the magic that Yogapalooza brings to the world.
Leading toy and education companies are leaning heavily into developing STEAM and MESH products, as evidenced in many of the trends at this year’s Toy Fair in New York. Yogapalooza is perfectly positioned to be a leading umbrella brand in the kid’s social-emotional learning (SEL) space and has hired Los Angeles-based Perpetual Licensing to assist in executing an expansion plan into toys, publishing, and other aligned product categories.
Contact Todd Lustgarten at Perpetual Licensing to learn more: info@perpetuallicensing.com
A version of this feature was originally published in the 2023 Innovation & STEAM issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!