YULU‘s #SNAPSTAR dolls are hitting the runway for their first music video.

Produced in support of the new #SNAPSTAR Echo’s Debut on the Pink Carpet play set — available exclusively at Target — the “Born to be Stars” music video features digital avatars of two of the seven the #SNAPSTAR dolls: Echo and Yuki the DJ. YULU’s #SNAPSTAR dolls are highly articulated fashion dolls that kids can customize and glam up with real-world accessories and a free companion app.

The video features an original #SNAPSTAR song and was produced at YULU Entertainment Studios and Mobile Motion Studios in Los Angeles. Hundreds of performers answered the casting call seeking actors to appropriately represent the seven dolls’ avatars for production using motion capture.

“The innovation in our toys must also be extended into our marketing of the brand,” says Jochem van Rijn and Thijmen de Schipper, co-founders of YULU. “#SNAPSTAR is a content-driven brand and our new music video with 3D avatars is a perfect example of how kids relate to brands and develop an emotional connection. The song is representative of every kid’s dream of being heard and understood.”

“Motion capture is replacing traditional computer animation in movies and television,” says Bob Aniello, general manager at YULU Entertainment. “The technology is faster and more cost-effective. The result is more real human-like movements and reactions since you are actually capturing the motion of a living being vs. having to animate the movement.”

#SNAPSTAR dolls, accessories, and play sets are available now at retailers everywhere.