SNAPSTAR Music Video

YULU‘s #SNAPSTAR dolls are hitting the runway for their first music video.

Produced in support of the new #SNAPSTAR Echo’s Debut on the Pink Carpet play set — available exclusively at Target — the “Born to be Stars” music video features digital avatars of two of the seven the #SNAPSTAR dolls: Echo and Yuki the DJ. YULU’s #SNAPSTAR dolls are highly articulated fashion dolls that kids can customize and glam up with real-world accessories and a free companion app.

The video features an original #SNAPSTAR song and was produced at YULU Entertainment Studios and Mobile Motion Studios in Los Angeles. Hundreds of performers answered the casting call seeking actors to appropriately represent the seven dolls’ avatars for production using motion capture.

“The innovation in our toys must also be extended into our marketing of the brand,” says Jochem van Rijn and Thijmen de Schipper, co-founders of YULU. “#SNAPSTAR is a content-driven brand and our new music video with 3D avatars is a perfect example of how kids relate to brands and develop an emotional connection. The song is representative of every kid’s dream of being heard and understood.”

“Motion capture is replacing traditional computer animation in movies and television,” says Bob Aniello, general manager at YULU Entertainment. “The technology is faster and more cost-effective. The result is more real human-like movements and reactions since you are actually capturing the motion of a living being vs. having to animate the movement.”

#SNAPSTAR dolls, accessories, and play sets are available now at retailers everywhere.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.