Source: Playmates Toys/The Toy Book

Licensing for popular ZAG Heroez characters is expanding into Australia and New Zealand.

Merchantwise Licensing will act as the agent for Miraculous – Tales of Ladybug and Cat Noir and Power Players in the region.

“It’s an exciting time at ZAG for both Miraculous and Power Players, and the timing is ideal to bring on board a licensing agent for Australia and New Zealand with the proven capabilities that Merchantwise brings,” says Jeremy Zag, founder and CEO of ZAG. “The new Miraculous toy line from ZAG Lab and Playmates Toys, distributed by Headstart in Australia, will debut on Oct. 26.”

Headstart is also distributing Playmates’ Power Players toys throughout the region.

“Each property offers a unique and attractive opportunity in both Australia and New Zealand and we are certain they will both enjoy great retail success locally, as they are doing internationally,” says Kerryn McCormack, general manager, licensing, Merchantwise.

Miraculous airs on Disney Channel and streams on Netflix in the U.S. Likewise, U.S. audiences can enjoy Power Players on Cartoon Network and Netflix.