ZAG Inks New Licensing Agent for ‘Miraculous,’ ‘Power Players’ in Australasia

Source: Playmates Toys/The Toy Book

Licensing for popular ZAG Heroez characters is expanding into Australia and New Zealand.

Merchantwise Licensing will act as the agent for Miraculous – Tales of Ladybug and Cat Noir and Power Players in the region.

“It’s an exciting time at ZAG for both Miraculous and Power Players, and the timing is ideal to bring on board a licensing agent for Australia and New Zealand with the proven capabilities that Merchantwise brings,” says Jeremy Zag, founder and CEO of ZAG. “The new Miraculous toy line from ZAG Lab and Playmates Toys, distributed by Headstart in Australia, will debut on Oct. 26.”

Headstart is also distributing Playmates’ Power Players toys throughout the region.

“Each property offers a unique and attractive opportunity in both Australia and New Zealand and we are certain they will both enjoy great retail success locally, as they are doing internationally,” says Kerryn McCormack, general manager, licensing, Merchantwise.

Miraculous airs on Disney Channel and streams on Netflix in the U.S. Likewise, U.S. audiences can enjoy Power Players on Cartoon Network and Netflix.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.