Power Players

Power Players, the 3D animation/live-action hybrid series from ZAG, will enter a major new market this fall.

Audiences in China will be able to enjoy the series beginning in October when it debuts simultaneously on Tencent, Mango TV, and major digital over-the-top (OTT) platforms, including Xiaomi, Haixin, Kukai, and TCL, and more.

REESEE brokered the distribution deal on behalf of ZAG in China and will also serve as the regional distributor for the Power Players toy collection from ZAG Lab and Playmates. The full range of action figures, vehicles, and role-play items will hit stores in China next spring.

Power Players
Source: ZAG

“Launching Power Players in China marks a tremendous leap in growth for this unique brand,” says Jeremy Zag, founder and CEO, ZAG. “The series has attracted millions of fans across the U.S., Europe, and Latin America already, and with the incredible reach that Mango TV and Tencent offer, we anticipate the series to quickly garner an impressive fan base across the region.”

Related: ZAG Hits ‘Miraculous’ Milestone for Licensing, Retail Business

Power Players follows a 9-year-old boy who transforms into a 6-inch superhero to battle toys created by his uncle — a former toy inventor that owns a toy repair shop. The series airs on Cartoon Network in the U.S. and on numerous platforms around the world.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.