Callaway Digital Arts, Inc., a leading developer of interactive mobile applications for children and families, has collaborated with Hasbro, Inc. to develop Mr. Potato Head Create & Play, the new interactive children’s app for iPad, iPhone, and iPod Touch. Available now in the Apple App Store, Mr. Potato Head Create & Play is a touch-based mobile app that brings the character to life like never before.

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Featuring a fully 3-D character, customization options, and user-controlled animations, Mr. Potato Head Create & Play lets players embark on adventures that are full of surprises and capture and save delightful moments as photos. Young players can enjoy dressing up Mr. Potato Head with dozens of parts and outfits.