The Toy Book is gearing up for something exciting, and we want YOU to be a part of it: The Action & Adventure Issue!

Our all-new theme, debuting at Gen Con this August, is an epic focused on the newest and best products and innovators in Action Figures & Collectibles (Action Figures from established and emerging creators, Playsets, etc.), Vehicles & R/C (Die-Cast, Toy Trains, Boats, Radio Controlled Vehicles of all varieties), Outdoor & Active, Ride-Ons & Wheels (Bikes, Skateboards, Scooters, Battery-Operated Vehicles, Wagons, Roller Skates, etc.), Trading Cards (Sports, Nonsports, Pop Culture, TCG), Hobby Supplies, and Tabletop Gaming! This issue will contain a wide range of products sold at specialty retailers, hobby shops, mass retail, comic shops, and more.

Standard Showcase Opportunity:

You may submit one (1) key driver in each of the above-noted categories for this issue. They will appear in print in the following format

PRODUCT NAME | AGES: 0+ | MSRP: $0.00 | AVAILABLE: DATE
Short product description of no more than 35 words.

Premium Showcase Opportunity:

Stock This!: A new product showcase across all categories. Note: This is a PREMIUM opportunity for placement in our lead Showcase. There is a $450 fee to submit a product. More details on the program here.

  • Release Date: August 1, 2024
  • Bonus Distribution: Gen Con Trade Day
  • Editorial Deadline: May 15, 2024

Reach out to discuss editorial opportunities immediately as the deadline is fast approaching! Email james@toybook.com for details.

Contact the Adventure Media & Events Sales & Marketing Team to book your ad packages now:

Check out our 2024 Editorial Calendar for additional opportunities in the months ahead!

Are you a retail buyer that sells toys and games? Do you work in the business of toys, licensing, entertainment, or play? Be sure to subscribe to The Toy Book today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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