Halloween is big business, pulling in more than $10 billion dollars each year, according to the National Retail Federation. But “Halloween” isn’t just for Halloween anymore.
In recent years, the spooktacular vibes have grown creepy crawly legs that extend well beyond the month of October while the art of playing dress-up has become everyday “cosplay.” Throughout the toy and game departments, Halloween-inspired products are popping up everywhere as consumer demand continues to grow.
The industry has taken notice, and the first-ever fall Toy Fair in New York is playing host to a Halloween Pavilion and Halloween BOOlevard to inspire retailers with products worthy of stocking in the year ahead. With that in mind, The Toy Book has curated a list of some of this fall’s best tricks and treats! ‘Tis the season to be spooky (and not-so-spooky)!
M3GAN COSTUME
Kids and adults can get all dolled up as the creepy AI-enhanced doll, M3GAN. The costume comes with a dress and oversized bow inspired by Blumhouse’s hit movie.
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POKÉMON TRADING CARD GAME: TRICK OR TRADE BOOSTER BUNDLE
Families can share the fun and excitement of Pokémon as an alternative to candy for trick-or-treating. Each Bundle includes 50 mini packs, each containing three colorful cards from the Pokémon Trading Card Game.
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SPOOKLEY THE SQUARE PUMPKIN PLUSH
Spookley is a friendly, sweet, and kindhearted pumpkin who always looks for, and finds, the best in others. Even though he is little, this square pumpkin accepts every challenge placed before him and can always be counted on to do his best! This soft plush pumpkin features Spookley with soft, bright orange and green plush,…
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BATWHEELS BAM 3D VEHICLE DELUXE LIGHT-UP
This costume features a stiff felt 3D light-up vehicle, and printed art of Bam’s car parts throughout. Kids can pair this with a t-shirt and jeans — or Disguise’s Batweels costume — to complete the look of Batman’s sidekick.
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BOOOOP
This Halloween edition of the boop game features a quilted, fabric board and 34 wood cat and kitten playing pieces. Kids can line up three kittens in a row to graduate them into cats, and once they get three cats in a row, they win. Now, ghost cats float in between the spaces, making it…
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NATIONAL GEOGRAPHIC CREEPY CREATURES RIVER ROCK CRAFT KIT
Kids can paint and decorate creepy creatures like spiders, monsters, mummies, and more on smooth river rocks. Paint is included along with tutorials for 10 different creatures.
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SQUISHABLE MINI WEREWOLF
In nature, sometimes things turn into other things. Like, caterpillars turn into moths. Or kittens turn into cats. Or humans turn into wolves. You know, normal nature stuff. And now there’s a plush Mini Werewolf toy to collect.
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SHADOW PUPPET THEATRE
Kids can put on a spooky show with this folding theater stage that comes with 32 fairy-tale characters and background settings all made of soft, durable plastic specially designed for creative shadow play.
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MARVEL ADULT DELUXE SPIDER-MAN ZENTAI SUIT
Featuring a graphic design of Peter Parker’s classic suit, this form-fitting Zentai suit is made of spandex and features zippers along the back and crotch. It also includes a spandex mask with plastic molded eyes and mesh eye holes.
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THE NIGHT HUNTER GAME
Twenty-five years after The Night Hunter went to prison for a series of murders, a new crime with similar patterns occurs. Is it a copycat, or is the wrong man behind bars? Players seek to solve the case before it’s too late in this four-chapter mystery game.
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BLOCKBUSTER REWIND GHOSTBUSTERS STAY PUFT
This collectible figure comes in VHS-inspired packaging with a matching character card. Fans have a 1 in 6 chance to find the “Toasty” Stay Puft chase figure.
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POKÉMON 2023 COUNTDOWN TO HALLOWEEN CALENDAR
Kids can catch an assortment of Halloween-themed Pokémon collectibles in this seasonally spooky countdown calendar.
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BLUE BEETLE DELUXE COSTUME
Inspired by the newest hero in the DC Cinematic Universe, this Blue Beetle costume comes in kids and adult sizes and features a highly realistic all-over print, muscle-chest padded detail, half mask, and legs to emulate the scarab’s exoskeleton.
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MGA’S MINIVERSE MAKE IT MINI FOOD HALLOWEEN SERIES 1
Each ball comes with realistic Halloween themed “ingredients” and kitchen accessories for kids to make miniature replicas of their favorite fall treats, including Pumpkin Spice Latte, Caramel Apples, and Pumpkin Pie.
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TRICK-OR-TREAT TONGUE TWISTERS
This wickedly fun game adds a twist to the classic Go-Fish. Players pull cards and try to say phrases like “Spiders Spin Webs” or “Bats Flap Frantically” out loud, three times fast without getting tongue-tied. It’s a race to be the first to successfully say these twisted phrases flawlessly.
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HORRIFIED: GREEK MONSTERS
Strategize alongside the Gods to defend Greece against some of the most infamous Greek monsters including Medusa, Cerberus, Minotaur, and more in the third entry in Ravensburger’s Horrified franchise.
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LEGO IDEAS HOCUS POCUS
Capture the bewitching joy of a classic movie with this collectible LEGO Ideas Disney Hocus Pocus: The Sanderson Sisters’ Cottage set. The cottage can be opened in multiple ways for easy viewing of the interior details, including the museum gift shop, cauldron with a LEGO light brick to illuminate the fire underneath, Book of Spells…
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DEADLINES
Kids must put their morbid trivia knowledge to the test in this game. Throughout the game, teens must guess different historical and cultural figures birth years, life spans, and death years.
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DISNEY PUMPKIN CANDY CASES
Each 4-inch case contains dextrose candy and is inspired by the pumpkins found at Disney Parks each fall.
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JURASSIC WORLD ADAPTIVE WHEELCHAIR COVER
The stiff felt cover fits most wheelchairs and has fully sublimated art of the signature Jurassic World arch, a T.rex, and Blue the raptor throughout. It comes with felt pieces and support bars for easy attachment to a wheelchair.
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DUMPSTER FIRE INFLATABLE COSTUME
This Funflatable features a dumpster with flames equipped with a fan and shoulder straps, making it easy to become the life of the party and embrace the hot mess within.
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SNAP CIRCUITS HALLOWEEN PUMPKIN LIGHT
Next year, kids can light up their Halloween pumpkin like never before by assembling their own Snap Circuits LED Circuit and enjoying more than 90 hours of a multicolor light show.
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SQUISHMALLOWS 2023 HALLOWEEN COLLECTION
Jazwares' Squishmallows brand expands for spooky season with a full range of 8- and 12-inch scale Squishmallows plush; Halloween Costumes; and Treat Pails. Must-have items include the 12-inch Cam the Winking Calico Cat ($19.99); Malcolm the Red Mushroom with Bat Wings and Ears ($27.99); Emily The Bat Squishmallows Character Vest Costume ($49.99); and 12-Inch Drake…
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TRANSFORMERS OPTIMUS PRIME (HALLOWEEN) REACTION FIGURE
On Halloween, Optimus Prime doesn’t say “trick-or-treat!” — he says “TRUCK-or-treat!” This 3.75-inch scale, articulated Transformers ReAction Figure of Optimus Prime depicts the Autobot leader looking festive for Halloween in an orange, yellow, and black colorway with a color-coordinated Ion Blaster accessory.
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FUNKO DISNEY HALLOWEEN POP! COLLECTION (2023)
Families can collect an assortment of Halloween-inspired Pop! Vinyl figures of their favorite Disney characters. This year's assortment includes Trick or Treat Mickey Mouse and Minnie Mouse and Donald and Mickey in Candy Corn Halloween costumes. Each sold separately.
Product Facts
- MSRP:
- $11.99
- Age:
- 4+
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MOOSH-MOOSH HALLOWEEN PILLOWS
Kids can snuggle up with these Halloween-inspired pillows. Each measures 16 inches wide by 12 inches tall. There are nine snuggly friends to collect, including Burton the Pumpkin, Boris Frankenstein, Buffy the Vampire Bat, and more.
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A version of this feature was originally published in the 2023 Toy Fair issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
