Hunter Products is setting its sights on North America.
Canspan BMG has been selected as the North American agency for Australian toy company Hunter Products. The two will partner to launch a variety of toy releases into the North American toy market, including Hunter Products’ newly released Big, Big Baby.
Moving forward, Canspan will also represent Hunter Products as its public relations partner. Canspan will provide influencer outreach and activations, as well as publicity and editorial services.
“We are excited to partner with Hunter Products to introduce and support their incredible brands to the North American public,” says Jamie Berman, president of Canspan BMG. “We are proud and eager to help build the next stage in Hunter’s ongoing legacy of rich industry history and award-winning toy brands.”
Hunter Products has been in operation for more than 40 years. This new partnership emphasizes the company’s plans to launch several new brands in North America this year.