It’s December, so The Toy Book Top 10 is hitting the rewind button and taking a look back at some of the hottest stories of November 2022, as chosen by you, the readers.
We’re very happy to see that the debut of The Toy Book‘s 2022 Innovation & STEM Issue scored the top spot in terms of overall traffic for the month with thousands of readers flipping through the digital magazine before the ink was even dry on the print edition. Additionally, the news that our team is already hard at work on the 2023 edition of The BIG Toy Book (Vol. 39, Issue No. 1) grabbed more than a few clicks as the floodgates have opened for toy and game makers looking to show off their hottest products for next year. If you want in on the action, here are all the details you seek. Plus, our Fall Toy Preview Issue was still scoring some serious interest.
In addition to the newness, a few anomalies popped up in terms of older stories that technically cracked the Top 10 traffic-wise, but to secure an official slot within the monthly Top 10, only news and features that were published in November qualify. Spin Master’s upcoming toy line based on Disney Junior’s Firebuds and the 2022 edition of The BIG Toy Book notably stand out.
Check out the most-read items here at The Toy Book last month.
The Toy Book Top 10: November 2022
- THE TOY BOOK’S 2022 INNOVATION & STEM ISSUE
- EXCLUSIVE: CARIBU JOINS THE MATTEL PORTFOLIO OF BRANDS
- SPIN MASTER ACQUIRES 4D BRANDS INTERNATIONAL
- NEWSTALGIA: BASIC FUN!, HASBRO INK DEAL TO RELAUNCH LITTLEST PET SHOP IN 2024
- MACY’S CEO SAYS TOYS ‘R’ US IS FUELING CROSS-CATEGORY SHOPPING
- MGA ENTERTAINMENT ACQUIRES PIXEL ZOO ANIMATION, LAUNCHES MGA STUDIOS
- GOLIATH GROUP WELCOMES BRIAN WEISS AS ITS PRESIDENT OF NORTH AMERICA
- FUNKO EARNINGS POP! (AGAIN) WITH A RECORD 36.6% Q3 SALES SPIKE [UPDATED]
- MGA ENTERTAINMENT TOUTS MINIVERSE AS ITS ‘NEXT BILLION-DOLLAR BALL BRAND’ WITH FOODIE-THEMED DECEMBER DEBUTS
- CHIZSIX MARKETING & MEDIA MARKS THE OFFICIAL RETURN OF HAROLD AND JENNIFER CHIZICK
Want more toy industry news in your feed? Follow the Toy Book on LinkedIn, Twitter, Instagram, and Facebook. You can also check out The Toy Book Podcasts by Adventure Media & Events on Anchor, Amazon Podcasts, Apple Podcasts, Google Podcasts, and Spotify. We’ve been on the #pulseofplay since 1984!