The Toy Foundation announces 122 finalists for the 2027 Toy of the Year Awards (TOTY), recognizing standout toys and games across 17 categories.
The finalists were announced Saturday at the Chicago Toy & Game Fair (CHITAG) in Rosemont, Illinois.
“Behind every great toy is the opportunity to spark joy, inspire imagination, and make a child’s day brighter,” said Pamela Mastrota, executive director of The Toy Foundation. “This year’s TOTY finalists showcase the incredible creativity and innovation of our industry, while reminding us of the powerful impact play can have on a child’s life. Through the TOTY Awards, we celebrate the very best in toys and games while raising critical funds to bring play to children who need it most.”
This year’s finalists include products from across the toy industry, from action figures and collectibles to games, plush, and tech toys.
The 17 categories are Action Figure Of The Year, Collectible Of The Year, Construction Toy Of The Year, Creative Toy Of The Year, Doll Of The Year, Educational Toy Of The Year, Game Of The Year, Infant/Toddler Toy Of The Year, Kidult Toy Of The Year, License Of The Year, Outdoor Toy Of The Year, Playset Of The Year, Plush Toy Of The Year, Preschool Toy Of The Year, Specialty Toy Of The Year, Tech Toy Of The Year, and Vehicle Of The Year. The full list, which is provided below, includes products from companies such as Mattel, Hasbro, Spin Master, The LEGO Group, Just Play, Moose Toys, MGA Entertainment, and Thames & Kosmos.
The 2027 TOTY Awards gala is Feb. 19 in New York City and is open exclusively to toy industry professionals. The event will kick off Toy Fair 2027, which runs Feb. 20-23, and include the induction of industry trailblazers into the Toy Industry Hall of Fame.
Visit toyawards.org to vote for the People’s Choice Award and explore the finalists.
2027 TOTY FINALISTS
ACTION FIGURE OF THE YEAR
- Disney and Pixar Toy Story 5 Ultimate Action Figures by Mattel
- Dungeons & Dragons Questers by Basic Fun!
- LEGO Spider-Man Hero Figure by The LEGO Group
- Power-Charge Spider-Man by Hasbro
- Primal Hatch Megalodon Shark by Spin Master
- Teenage Mutant Ninja Turtles x G.I. Joe Action Figures by Playmates Toys
- Super Mario Yum Yum Yoshi! by JAKKS Pacific
COLLECTIBLE OF THE YEAR
- Clickeez Series 3: Bubble Pops by Goliath
- Happy Haul by Just Play
- LEGO Minifigures Shrek Series by The LEGO Group
- Magic Jellykins by Spin Master
- Mini Brands Fill The Fridge Playset by ZURU
- NeeDoh by Schylling
- Pokémon Trading Card Game: 30th Celebration Elite Trainer Box by The Pokémon Company International
CONSTRUCTION TOY OF THE YEAR
- Air Toobz EVO by Fat Brain Toys
- Jelly Blox Princess Castle by Goliath
- LEGO One Piece The Going Merry Pirate Ship by The LEGO Group
- LEGO Editions FIFA World Cup Official Trophy by The LEGO Group
- MAGNA-TILES Undersea Adventure 58-Piece Set by MAGNA-TILES
- MEGA BLOKS Build & Chomp Dinosaur by Mattel
- V8 Race Car by Thames & Kosmos
CREATIVE TOY OF THE YEAR
- Blooms by Play-Doh Meadow Bouquet Set by Hasbro
- Clixo Mega Pack by Toyish Labs
- Graphic Novel Kit by Educational Insights
- Gui Gui Mega Slime Haul by Moose Toys
- Stickerbox by Spin Master
- The Ultimate Maker Box by Makedo
- VTech Kidi Star DJ Mixer Pro by VTech
DOLL OF THE YEAR
- Bizzikins by Aleni Brands
- Disney Jr. Sofia the First Swirl & Sing Doll by Just Play
- Disney Princess Magical Light & Style Rapunzel by JAKKS Pacific
- Groovy Girls Soft Doll Collection by Sassy Baby
- KPop Demon Hunters HUNTR/X Singing Dolls by Mattel
- Mirror Mi by MGA Entertainment
- My Mini Baby Series 2 by ZURU — Bundles of Joy by ZURU
EDUCATIONAL TOY OF THE YEAR
- CloudiKids by BTL USA CORP
- CONNETIX 47-Piece Ball Run Launcher by CONNETIX
- LEGO Technic NASA Artemis Space Launch System Rocket by The LEGO Group
- National Geographic Virtual Reality Extinction by Abacus Brands
- Slam Dunk Sums by Learning Resources
- Smartivity Solar System by Smartivity Labs
- SolarFlowers by Thames & Kosmos
GAME OF THE YEAR
- CATAN — On the Road by Asmodee
- Foosbots Rivals Cup by Fat Brain Toys
- Kanoodle Party by Educational Insights
- Rubik’s Rush by Spin Master
- Rump Race by PlayMonster
- Sanibel by Hasbro
- Tonieplay Monopoly Real Estate Rush Game by Tonies
INFANT/TODDLER TOY OF THE YEAR
- Fisher-Price Moves with You Turtle Walker by Mattel
- LEGO DUPLO 3 in 1 Construction Vehicles by The LEGO Group
- Lil’ Jellies Jelly Stacker by Goliath
- Little People My Mario Mario’s Adventure Playset by Mattel
- On the Airplane Mini Kit by Lovevery
- SortAgain by Fat Brain Toys
- Sesame Street Tickle Me Elmo Giggle Max by Just Play
- Toniebox Lite by Tonies
KIDULT TOY OF THE YEAR
- Disney Princess Mahjong Collector’s Set by The Noble Collection
- Dungeons & Dragons Stranger Things: Welcome to the Hellfire Club by Hasbro
- LEGO Super Mario Donkey Kong Arcade by The LEGO Group
- Mattel Brick Shop Hot Wheels Lamborghini Miura by Mattel
- MGA’s Miniverse Real Music Record Player by MGA Entertainment
- SmartGames IQ Puzzler Deluxe by Smart Toys and Games
- Star Wars: Ultimate Grogu by Hasbro
LICENSE OF THE YEAR
- Bluey by BBC Studios
- KPop Demon Hunters by Netflix
- Pokémon by The Pokémon Company International
- Spider-Man by The Walt Disney Company
- The Super Mario Galaxy Movie by NBCUniversal
- Toy Story by The Walt Disney Company
- Transformers by Hasbro
OUTDOOR TOY OF THE YEAR
- Tractor Supply Bubble Backpack Leaf Blower by Flybar
- Disney Mickey Mouse x F1 Battery Ride-On Car by Huffy
- EzyRoller Spinner Pro X by EzyRoller
- Fast & Furious Dodge Charger 12V Kids Ride-On Car by Hyper Toys
- Giant KerPlunk Game by East Point Sports
- Hyper Drive Sky Twister Rocket by Thin Air Brands
PLAYSET OF THE YEAR
- Barbie DreamHouse by Mattel
- Bluey’s Light & Surprise Heeler House by Moose Toys
- Crayola Goo Deluxe Dissection Playset by Crayola
- Hot Wheels City Ultimate T-Rex Garage by Mattel, Inc.
- Little Tikes Sweet Spaces Modular Kitchen Oven by MGA Entertainment
- Melissa & Doug Cheery Lane House Play Set by Spin Master
- Multi-Level Railway City Set by Hape
PLUSH TOY OF THE YEAR
- Disney Lilo & Stitch Cuddle Tonie by Tonies
- Disney and Pixar Toy Story 5 Bullseye Weighted Plush by Mattel
- furReal Gabby the Grow & Roar Tiger by Just Play
- GUND Forever Friends Promise by Spin Master
- LeapFrog My Best Pal Scout by VTech
- Pikachu 30th Celebration Plush by The Pokémon Company International
- ScruffaLuvs Mom & Baby by Moose Toys
PRESCHOOL TOY OF THE YEAR
- Disney Darlings Magical Birthday Surprises Winnie the Pooh Doll by JAKKS Pacific
- Imaginext Toy Story Transforming Buzz Lightyear Ship by Mattel
- LeapFrog Scoop & Learn Ice Cream Parlor by VTech
- MAGNA-TILES microMAGS Spring Garden 24-Piece Travel Set by MAGNA-TILES
- Melissa & Doug Swirl & Serve Ice Cream Play Set by Spin Master
- Scoot 2 Scooter by The Radio Flyer Company
- Thomas & Friends Exploring Tidmouth Sheds Train Set by Mattel
SPECIALTY TOY OF THE YEAR
- American Girl 40th Anniversary Historical Character Bundles by Mattel
- Light-Up Library — Sammy’s Search & Rescue with Tilly The Tugboat by Glo Pals
- Neo City Knockdown by Mag Rush
- Orbital Maze by Thames & Kosmos
- Scooops by Plus-Plus
- SpinAnimator Studio by Tree Town Toys
- Wigglitz Build Your Bundle by ZB Designs
TECH TOY OF THE YEAR
- Bitzee Aquarium by Spin Master
- Boppo Tablet by Boppo
- LeapFrog LeapMove by VTech
- LEGO Pokémon SMART Play: Training House with Pikachu by The LEGO Group
- Loops Lab by Loops Pop
- Pokémon Pikachu Puppetronic by RealFX by Jazwares
- Qubitunes by QUBS
- Thames & Kosmos Digital Microscope by Thames & Kosmos
VEHICLE OF THE YEAR
- BRIO World Space Deluxe Set by Ravensburger
- Disney and Pixar Toy Story 5 Flying RC Hi-Tech Edition Buzz Lightyear Action Figure by Mattel
- Flat 2 Fast Supercar by Luki Lab
- Monster Jam Chomping Megalodon by Spin Master
- PAW Patrol: The Dino Movie Megasaurus Dino Vehicle by Spin Master
- Remote-Control Robotics by Thames & Kosmos
- Slime Riders by ArtSkills
