Following last year’s success of Barbie: The Movie, Mattel is ringing in the new year honoring women who work in film.
Barbie‘s Career of the Year collections showcase different career paths, inspiring kids to think about their futures. Mattel has fully leaned into the cinematic world with many of its brands following the hit Barbie: The Movie, recently revealing plans for a live-action American Girl doll film as well as films centered around other popular brands such as Hot Wheels, Polly Pocket, UNO, and more. With all this in the works, it’s no surprise that 2024’s Career of the Year Collection is highlighting Women in Film.
Studio Executive | Source: Mattel
Director | Source: Mattel
Cinematographer | Source: Mattel
Movie Star | Source: Mattel
The new collection includes four dolls: a Studio Executive, a Director, a Cinematographer, and a Movie Star. Greta Gerwig’s Barbie: The Movie smashed records, earning Gerwig the title of first female director with a billion-dollar film and first U.S. woman director to lead the Cannes Film Festival jury, making this the perfect time to highlight women succeeding in the world of movies.
Previous Career of the Year collections include 2022’s Eco-Leadership Team, with a conservation scientist, environmental advocate, renewable energy engineer, and chief sustainability officer; and 2023’s Women in Sports dolls, including a general manager, a coach, a referee, and a sports reporter.
The new 2024 Career of the Year: Women in Film dolls are available for preorder now at shop.mattel.com, target.com, and walmart.com for $49.99, with expectations to ship next month. Mattel aims to inspire young girls to pursue their creative dreams in film and beyond with this new collection of dolls.
