Bazooka Joe is calling in some famous faces to help with Father’s Day this year.
The Topps Co.’s Bazooka Candy Brands harnessed the power of Cameo to recruit Anthony Anderson, Sean Astin, Gilbert Gottfried, Jon Lovitz, Dolph Lundgren, and Charles Shaughnessy for a series of six PSAs to tell people that “It’s OK to Dad Joke.” The campaign is inspired by Bazooka’s popular comic strips that have accompanied classic packs of gum for decades.
“Bazooka Comics have entertained generations with their classic dad joke humor,” says Bazooka Brand Manager Alyson McManus. “This campaign provides us with a playful and fun way to put dad jokes front and center while celebrating our comics and Father’s Day.”
The digital videos are rolling out now on Facebook and Instagram.