A partnership between Beaches Resorts and The Elf on the Shelf is taking The Lumistella Company’s smash-hit intellectual property (IP) to hotels in the Caribbean this holiday season.
These bookable, elven stays are set on the beaches of the Caribbean, where guests will be treated to experiences like turndown service for their elves (think mini marshmallow baths and moonlight milk and cookies), as well as holiday-themed beachfront parties featuring elf stunts, Christmas karaoke, and more.
Another component of the partnership is a sweepstakes running from now to Dec. 30. The Beaches Resorts and The Elf on the Shelf Vacation Sweepstakes will offer families a chance to win a six-night vacation at either Beaches Negril in Jamaica or Beaches Turks and Caicos, which will include additional festive The Elf on the Shelf prizes and experiences.
“Holidays are the season for family memory-making and for many, The Elf on the Shelf brand has become a most loved and anticipated part of their annual traditions,” says Luisana Suegart, Director of Public Relations for Unique Vacations, an affiliate of the worldwide representative for Beaches Resorts.
Christa Pitts, Co-CEO of The Lumistella Company, adds, “This collaboration will allow us to provide guests at Beaches with a dose of Christmas magic, The Elf on the Shelf style, and delight both the young and the young at heart.”
From FAO Schwarz to Warner Bros., this partnership comes amidst a wave of hotel and hospitality partnerships, each offering new ways to access and elevate various toy intellectual properties.
Get more information about this partnership between Beaches Resorts and The Elf on the Shelf on the Beaches website.
