Kenny G

Big G Creative, the company behind General Mills Monster Crunch: The Breakfast Battle Game, The Home Alone Game, and Bob Ross: Art of Chill are back again with a fresh new game from an unexpected inspiration.

Kenny G: Keepin’ It Saxy is based on the daily life of the “Songbird”-playing king of sexy sax, and it’s available now, exclusively at Target.

“I never imagined that following a day in my life would be turned into a game that is so much fun,” says Kenny G. “Keepin’ it Saxy is a great combination of what I celebrate in life: music, laughter, and spending time with friends and family.”

The cooperative card game is geared toward players 12 and up and encourages players to work together to move the Kenny G game token around the board. In order to keep Kenny G in the groove, players will have to overcome obstacles, such as a lost wallet, a broken sax reed, a traffic jam in Malibu, and running out of hair product. Big G commissioned Rules Girl to show how to play in just three minutes.

Keepin’ It Saxy contains one Kenny G mover, a game board, 16 groove tokens, 62 sax cards, 36 event cards, three dice, one first player marker, and instructions.

Photos: Big G Creative

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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