Dan Chizzoniti and Shivna Vasavada
Dan Chizzoniti and Shivna Vasavada | Source: Brilliant PR & Marketing

Brilliant PR & Marketing is adding to its executive ranks following three years of growth.

The agency with a focus on family, juvenile, and lifestyle brands hired Shivna Vasavada to serve as vice president of public relations and Dan Chizzoniti as vice president of influencer marketing.

“Our growth is a testament to the passion and commitment that our team has for our clients and for the family space,” says Brilliant PR & Marketing President Kathleen Tomes.

Related: The Fall Toy Preview Issue of The Toy Book Is Here!

Vasavada joins the agency with more than 15 years of experience in public relations. She most recently served as an account director at SPM Communications, and previously led the Dallas office for Bread & Butter. Earlier in her career, Vasavada held roles at Hunter, Edleman, and other agencies.

Chizzoniti comes to Brilliant from Hello Cake where he served as head of influencer marketing. He was previously the vice president of influencer marketing at Ogilvy and also held roles at Factory PR and the Wetherly Group earlier in his career.

Brilliant PR & Marketing says that its new hires will help to further grow the business as it expands its capabilities across marketing and public relations. The agency currently represents a number of clients in the toy industry, including Connetix, iPlay iLearn, Peg Perego, and Scentco’s Bedtime Defenderz.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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