Kangaru Brands’ licensed Care Bears stationery collection | Source: Kangaru Brands/The Toy Book

The Care Bears are getting sweeter than ever for their 40th anniversary.

Cloudco Entertainment, owner of the Care Bears property, and Kangaru Brands have entered into a licensing agreement for scented stationery, activity kids, art supplies, and more. The products include a colorful variety of items, including journals, markers, pens, stickers, dough, and more, for consumers of all ages.

Related: Cloudco Entertainment Celebrates 40 Years of Care Bears with Licensing Partnerships, Collaborations

“We are thrilled to have the Care Bears brand as part of our licensed portfolio. This colorful, beloved, positive cast of characters fits in beautifully with our ability to innovate as we assign scents to each of the Care Bears,” says Joe DiPalma, CEO and founder of Kangaru.

The line will launch this fall in time for back-to-school season.

“This collaboration is a great way to celebrate our 40th Anniversary! Care Bears fans are inherently creative and love to express themselves,” says Coudco Entertainment’s Vice President of Licensing, North America Cristina Villegas. “The Kanguaru line offers something fun and exciting for everyone!”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.