Source: Messe Frankfurt Ltd

This past February, Messe Frankfurt (HK) Ltd rescheduled the combined Toy & Edu China, Baby & Stroller China, and Licensing China trade show to May 5-7. After recent spikes in COVID-19 cases, the event has once again been rescheduled to Aug. 5-7. 

The three shows will still take place at the Shenzhen World Exhibition & Convention Center to provide a business trading hub for the toy, baby product and licensing industries.

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“To ensure maximum success for our exhibitors and visitors, the organizers of the three fairs have made the prudent decision to delay the shows until later in the year,” says Wendy Wen, senior general manager of Messe Frankfurt. “We believe this decision is in the best interest of both pandemic containment efforts and for all of our stakeholders. 

Toy & Edu China, Baby & Stroller China, and Licensing China are organized by Guangdong Toy Association, Guangzhou Li Tong Messe Frankfurt Co. Ltd, and Messe Frankfurt (HK) Ltd.

About the author

Danielle Farina

Danielle Farina

Danielle is an editorial intern for the Pop Insider, the Toy Book, and the Toy Insider. When she’s not giving an incredibly off-key performance of her favorite Disney soundtracks, you can find her going on walks, binge watching New Girl, or reading a book in a local coffee shop! Danielle is excited to immerse herself in the world of toys and unleash her inner child!

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