Source: Far Out Toys/The Toy Book (Exclusive Reveal)

The Glo-Up Girls are getting an all-new #GloUp this summer.

Far Out Toys‘ Glo-Up Girls Season 2 will debut exclusively at Walmart stores in the U.S. this August. The wave of six dolls will come in all-new packaging and feature glammed-up looks with new styles, new hair, and new ways to transform — all ready to rock, right out of the box. When Glo-Up Girls launched last year, the Season 1 dolls followed the TikTok glow-up trend and came with spa masks and pajamas.

The Toy Book and Far Out Toys have your exclusive first look at the new dolls — Tiffany, Sadie, Alex, Kenzie, Rose, and Erin — and a sizzle reel for what to expect from the new season.

Each Glo-Up Girls Season 2 doll comes glammed-up in trendy fashions and jewelry alongside an assortment of surprise accessories that kids can use to customize the look. This season’s accessories include shoes, socks, earrings, face stickers, color-changing lipstick, manicures, and pedicures. The dolls also come with hair gems that kids can use to bedazzle their own hair alongside their dolls’.

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Glo-Up Girls season 1 dolls are currently available at Target stores in the U.S. and will join the lineup at Amazon and Walmart later this year.

Season 2 has an official launch date of August 1 at Walmart and will be priced at $19.97.

Over the past year, Glo-Up girls has made waves beyond the doll aisle through live-action content, music, and more. The brand was a finalist for Doll of the Year at the 2022 Toy of the Year (TOTY) Awards.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.