Seth A. Davis | Source: Stern Pinball/The Toy Book

Stern Pinball, Inc. is looking toward its future.

The company hired Seth A. Davis to serve as president, assuming the role previously held by founder Gary Stern.

Davis joins the company from The Walt Disney Co. where he most recently served on the Disney Streaming executive team responsible for the launch of Disney+ and ESPN+. Davis will report to Gary Stern who will continue to serve as chairman and CEO at Stern Pinball. Dave Peterson will continue to serve as vice chairman and executive vice president.

“I am very excited to have Seth join our team at Stern Pinball,” says Gary Stern. “Seth’s appointment will further help secure our future. His experience in gaming, operations, strategy, and general management will help us continue our aggressive growth plans. As a life-long gamer, Seth understands the passion of pinball fans and our obligation to serve that growing global community through great pinball games and experiences.”

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Among his increasingly senior roles at Disney, Davis served as general manager for PC and console games, and as head of product management, connected experiences consumer technology at Disney Imagineering.

“I’m honored and very excited to join Stern Pinball,” Davis says. “I’m really looking forward to working with Gary, Dave, and the rest of the leadership team, as well as our distribution, supply, and licensing partners to serve the pinball community. We have a great foundation on which to build and I’m very excited about the future of Stern Pinball and pinball in general.”

Seth, his wife Allison, and their three kids are relocating to the Chicago area from Los Angeles.