Genius Brands International Inc. will expand the retail program for its preschool brand Llama Llama, based on the bestselling book franchise by Anna Dewdney, with a lineup of new licensing partners for this year.
The three new licensees on board for the Llama Llama retail program include Core Home for a range of hydration and feeding products; Everyday Kids for children’s bedding and home decor; and SPIRIT! for a book with plush set, which will be exclusively available at Five Below stores and online.
Genius Brands’ previous lineup for Llama Llama includes plush toys from Kids Preferred available at walmart.com, Amazon, Barnes & Noble, Buy Buy Baby, Wegmans, and more; activity books from Bendon Publishing available at Michael’s and Dollar General; DVDs from NCircle Entertainment available at Walmart, Target, and online; puzzles available at Go Retail shops and online; Decopac cake design and decorating kits available at grocery and bakery stores; party accessories from Prime Party and Creative Converting available at mass and online retailers; and Halloween costumes at halloween.com/fun.com.
Llama Llama-branded products that debuted last Q4 include holiday ornaments from Kurt Adler and holiday plush from Cuddle Barn. Additionally, Scholastic has a range of game and activity books available exclusively at Scholastic Book Fairs across the U.S.
Last year, Penguin Young Readers featured Llama Llama on more than 80 million Kellogg’s cereal boxes, and the most recent title in the book series, Llama Llama Mess, Mess, Mess has ranked No. 5 on the New York Times bestseller list for Children’s Picture Books.
Seasons one and two of the Netflix Original series Llama Llama, starring Jennifer Garner in the lead role as Mama Llama, are streaming worldwide in 20 different languages. Additionally, new content is available on the Llama Llama dedicated YouTube channel.