Sony Pictures is kicking off its licensing program for Messi and the Giants with a team of major players in toys, collectibles, costumes, apparel, publishing, and more.
Inspired by soccer legend Lionel Messi, the sports-fantasy series will premiere globally on Disney+ and on Disney Channel in the U.S. in summer 2027. The first licensed products will begin rolling out that summer, with additional launches planned for the fall.
Hasbro will lead the charge as master toy partner, developing action figures, playsets, role-play items, collectibles, and more inspired by the animated series. Meanwhile, Adidas will outfit young fans with footwear, apparel, and sports accessories. Keen-eyed viewers can even spot the same shoes on-screen, marking the first-ever in-story appearance of Adidas kids’ shoes in history.
Penguin Random House scored the title of worldwide publishing partner, with plans to transform Messi and the Giants into chapter books, graphic novels, and activity books. Rubie’s will handle Halloween costumes and party goods, while Centric Brands tackles apparel, accessories, and home products. Panini rounds out the roster with a line of stickers and collectibles, all sporting the new series.
The first wave of Messi and the Giants products will hit shelves in summer 2027, alongside the series premiere on Disney+ and Disney Channel. To learn more, visit sonypictures.com.
