Hasbro

Hasbro has opened the doors to a new Wizards of the Coast studio in downtown Montréal, giving the company more room to build out its digital games business and the future of Dungeons & Dragons.

Wizards of the Coast Studios will bring together teams working across game development and other parts of the organization. Hasbro says the new hub will focus on Dungeons & Dragons content while supporting a broader slate of digital titles.

“Montréal is where my own career in games began, so opening the doors of this studio means a great deal to me personally, and it means even more for what it represents for the future,” said Dan Ayoub, Senior Vice President, Head of Dungeons & Dragons and Head of Wizards of the Coast Canada, Hasbro. “This studio will grow to be the largest concentration of video game talent at Hasbro, built on one of the world’s deepest game development ecosystems.”

Wizards has been active in the region since acquiring Invoke Studios in 2019. This latest expansion is expected to create hundreds of jobs in Montréal’s gaming sector.

The 35,518-square-foot space includes a dedicated gaming lounge and is expected to house approximately 200 employees by 2028.

Montréal International and Investissement Québec International supported the project.

Hasbro is currently setting up its new global headquarters in Boston, with the Wizards of the Coast facility in the Seattle area now serving as the company’s West Coast hub.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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