Global Merchandising Services is teeing up a new play in direct-to-consumer retail.
The company launched its “Golf Rocks” ecommerce platform with its first collection: Alice Cooper’s “The Cooper Club,” a golf-inspired apparel and accessories line that merges music licensing with lifestyle products. The collection includes golf shirts, hats, gloves, and tees, all designed to reflect Cooper’s signature aesthetic.
Alice Cooper, a Rock and Roll Hall of Famer known for his theatrical stage persona, lends his brand to the collection, which is designed to appeal to both fans and golfers seeking statement-driven apparel.
“Golf has always been one of my passions, and this line lets me bring a little rock ‘n’ roll to the course,” Cooper said. “It’s fun, edgy, and totally in line with my style and perfect for fans who like to make a statement.”
The collection is available exclusively through the Golf Rocks online store beginning today.
“We couldn’t be more excited to launch our ‘Golf Rocks’ store with Alice Cooper’s ‘The Cooper Club’ line,” said Barry Drinkwater, Founder of Global Merchandising Services.
Headquartered in London and Los Angeles, Global Merchandising Services operates across licensing, product development, and direct-to-consumer channels, working with artists, celebrities, and lifestyle brands across multiple categories.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut on May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
