Hasbro Selfie Series Ghostbusters figure | Source: Hasbro/the Toy Book

Hasbro is officially changing the action figure game.

The Rhode Island-based company today revealed the Hasbro Selfie Series for consumers to immortalize themselves as action figures within their favorite franchises.

Launching this fall exclusively on the Hasbro Pulse mobile app this fall, fans will be able to create a 6-inch action figure based on their likeness with costume designs from G.I. Joe, Ghostbusters, Power Rangers, and Marvel, and designs inspired by Star Wars. Fans can immerse themselves into the universes of their favorite brands, becoming a Star Wars X-wing pilot, morphing into a Power Ranger, stalking Cobra as Snake Eyes, swinging through New York City like Spider-Man, and more.

Hasbro Selfie Series Power Rangers (left) and Ghostbusters (right) | Source: Hasbro/the Toy Book

The platform will launch with the following designs: Mandalorian Warrior, Stormtrooper, X-wing Pilot, and Rebel Princess from Star Wars; Black Panther, Black Widow, Spider-Man, and Iron Man from Marvel; Female and Male Rookies from Ghostbusters; Snake Eyes and Scarlett from G.I. Joe; and the Red and Pink Rangers from Power Rangers.

Fans attending Comic-Con International: San Diego (SDCC), taking place from July 21-24, will have a chance to preview the figures, and a select few will create and purchase their own figures to ship in the fall. Fans can visit the Hasbro Pulse Info Desk at Booth No. 3213 to get a ticket for a time slot, distributed on a first-come, first-serve basis.

Related: Hasbro Sets D2C Crowdfunding Record with G.I. Joe Classified Series HasLab Project

“We are super excited to dive into the world of personalization and customization with Hasbro Selfie Series. We have done extensive research to truly understand the fan’s ask for a personalized product, and the team has done a fantastic job at making that dream a reality,” says Brian Chapman, Hasbro president of design, development, and innovation. “The innovation on this proprietary technology is truly remarkable, and we cannot wait to give fans the opportunity to add themselves to their collections.”

Hasbro Selfie Series is the company’s first introduction to its personalization platform, which uses proprietary software in partnership with 3D printing company Formlabs. The company says there will be more to come with this platform. Click here for more information and to sign up for announcements.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.