Fans of Novel Entertainment’s Horrid Henry can now shop a new online store.
Inspired by the children’s books by Francesca Simon, the Horrid Henry TV series follows a mischievous kid Henry. The British series immediately gained traction following its launch on CITV and eventual release on streaming services such as Netflix and Amazon Kids+. The brand has gone beyond the world of TV, with a live-action film, stage play, and even video games. Now, Horrid Henry will have a webshop and on-demand products thanks to an agreement between Novel Entertainment and Star Editions.
Horrid Henry's Favourite Things Board Game | Source: Novel Entertainment
Horrid Henry Bag of Tricks | Source: Novel Entertainment
Horrid Henry Tote Bag | Source: Novel Entertainment
Horrid Henry Brilliantly Horrid T-shirt | Source: Novel Entertainment
The partnership has resulted in the launch of a new Horrid Henry online store, with infrastructure built by Star Editions. The store is already live on the Horrid Henry website and features products from previous licensing deals such as board games, costumes, puzzles, and more.
Beyond existing products, Star Editions and Novel Entertainment are releasing new print-on-demand Horrid Henry goods. The new offerings include T-shirts, mugs, tote bags, hoodies, water bottles, coasters, and posters.
“The webshop we have created with Star Editions is an exciting new development in the Horrid Henry brand,” says Novel Entertainment’s Co-Founder Mike Watts. “For the first time ever, fans and consumers are able to order bespoke print-on-demand products across an expanded range of merchadise. We are excited to take Horrid Henry products to an even broader global audience and look forward to adding additional new lines next year.”
“Horrid Henry has been a staple in our house for years, so to be able to work with Novel Entertainment and Caroline Mickler on this has been a dream,” says Star Editions CEO Will Marston. “So excited about what we have planned together for 2024 and beyond and once again creating something which truly showcases Star Editions’ passion and commitment to online gifting innovation and delivering exceptional brand experiences. I am confident that this new store will captivate the discerning hordes of Horrid Henry hooligans — young and old!”
Novel Entertainment’s other entertainment properties include Cinemaniacs, Fimbles, Rockit’s Pocket, and The Roly Mo Show.
