The Tour kicked off on March 7 in Miami, with the first date standing as the only completed stop of the tour’s anticipated 18-date U.S. run. Additional dates were postponed, with a trial virtual run taking place on May 16 hosted by Hoonigan. Now, the remainder of the tour will go virtual.
“The health and well-being of our Hot Wheels employees, customers, and fans continues to be our top priority,” said Mattel in a statement. “Due to the ongoing health concerns around COVID-19, the remaining 2020 Hot Wheels Legends Tour events will now happen virtually. Stay tuned for schedule updates on our upcoming virtual events and how to register to participate.”
While the news comes as a disappointment for some, it’s hardly a surprise.
The Hot Wheels Legends Tour brings together automotive enthusiasts, builders, and families in the busy parking lots of select Walmart stores. During its first two installments, the Tour attracted thousands of participants and guests in an effort to seek out real-life custom car builds with the potential to be immortalized as 1:64-scale Hot Wheels toy vehicles.