Hunter Price, the UK brand known for its offerings across the core divisions of Home & Lifestyle; Stationary, Arts & Craft; and Toys & Activity, is partnering with Crayola to launch a new collection at retail locations Tesco and Poundland.
Products in the capsule collection include items in the new Crayola Kraft range, such as the Crayola Kraft Activity Case with its 12 coloring pencils, sticker sheets, and a 30-page activity book. The Crayola Kraft Scrapbooking Kit, a Card Making Kit, and a 3D Wooden Animal Kit will also be available with the launch.
These innovative products will complement the core Crayola range — which is distributed by Goliath in the UK and northern Europe — increasing the opportunities to inspire and engage children’s imaginations.
The partnership will also be introducing Crayola Everyday, a line of 19 products to encourage kids to craft. The range includes puzzles, scratch art, and more. Crayola Everday will launch in Poundland stores across the UK.
The Crayola and Hunter Price partnership products are expected to release to retailers in August. The Hunter Price Sales Director for Stationery, Arts, & Craft, Ben Cornwell, has also hinted at future products from the company, saying “it’s full steam ahead with some huge announcements to follow very soon.”
