The iconic Jelly Belly brand is on its way to the toy department.
Following a showing at last month’s ASTRA Marketplace & Academy in Columbus, Ohio, Incredible Group has locked in plans to debut a full range of licensed toys and collectibles inspired by Jelly Belly jelly beans.
The range of squishy Jelly Belly beans comes in two sizes and each toy is scented to replicate the flavor that inspires it.
“We are always trying to push the envelope to bring the most exciting products to our customers and this launch has been no different. Over the last several months, we have worked passionately alongside the team at Jelly Belly to infuse this collection with as many of the iconic features of original Jelly Belly jelly beans and we are genuinely proud of the end result.”
In the U.S., the new range of Jelly Belly products will be stocked at independent toy stores, gift shops, and specialty retailers, in addition to Meijer stores across the Midwest.
In Canada, the range has seen a big buy-in from independent specialty retailers alongside Giant Tiger, Indigo, Party City Canada, Red Apple, Toys “R” Us Canada, and Walmart Canada,
