Jakks Pacific Debuts First Apex Legends Action Figure Squad

Apex Legends 6-Inch Action Figures | Source: Jakks Pacific

Jakks Pacific is entering the battle royale with its first wave of 6-inch action figures inspired by Apex Legends.

The reveal follows the news that the toymaker had inked a multiyear global licensing deal with Electronic Arts (EA) to become the master toy partner for the popular free-to-play game for PlayStation 4, Xbox One, and Origin for PC.

The Season 1 assortment includes Bloodhound, Pathfinder, and Wraith, each sold separately. Each figure features premium detail and 25 points of articulation for maximum poseability.

Source: Jakks Pacific/The Toy Book

Apex Legends action figures are designed for kids and collectors ages 8 and up and are available to preorder now for shipping in October.

Jakks Pacific holds worldwide rights to create action figures and accessories, plush, role-play toys, and toy weapons and blasters inspired by Apex Legends. Jakks’ Disguise division is creating a full line of costumes and accessories inspired by the brand.

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About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.