Jeff Goldstein | Source: Wilton Bradley/The Toy Book

A familiar company in the international toy space has its sights set firmly on North America.

Wilton Bradley appointed Jeff Goldstein to the new role of country manager responsible for leading growth for the company across the U.S. and Canada. Most recently, Goldstein served as vice president of sales for Carson-Dellosa Publishing Group, prior to which he held senior sales roles at Hasbro, Ohio Art, and Kid Station Toys.

“We’re absolutely delighted to welcome Jeff as a key member of the Wilton Bradley team,” says Laetitia Westerman, head of international sales, Wilton Bradley. “His insight and experience are invaluable, and he joins a dynamic team which continues to drive Wilton Bradley international growth and presence in the forward as a force within the industry.”

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“The chance to be part of the team to drive sales in the U.S. and Canada for such a successful and respected organization made this an incredibly attractive opportunity,” Goldstein says. “The variety of existing brands coupled with new proprietary products opens up a wide range of distribution channels for significant sustainable growth.”

In the UK, Wilton Bradley has built a solid business spanning more than 20 years in the design, development, sourcing, and supply of toys and seasonal products for retailers and third-party brand owners. Additionally, the company produces and markets its own brands across a variety of categories spanning toys, leisure, and outdoor play.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.