Jeff Goldstein | Source: Wilton Bradley/The Toy Book

A familiar company in the international toy space has its sights set firmly on North America.

Wilton Bradley appointed Jeff Goldstein to the new role of country manager responsible for leading growth for the company across the U.S. and Canada. Most recently, Goldstein served as vice president of sales for Carson-Dellosa Publishing Group, prior to which he held senior sales roles at Hasbro, Ohio Art, and Kid Station Toys.

“We’re absolutely delighted to welcome Jeff as a key member of the Wilton Bradley team,” says Laetitia Westerman, head of international sales, Wilton Bradley. “His insight and experience are invaluable, and he joins a dynamic team which continues to drive Wilton Bradley international growth and presence in the forward as a force within the industry.”

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“The chance to be part of the team to drive sales in the U.S. and Canada for such a successful and respected organization made this an incredibly attractive opportunity,” Goldstein says. “The variety of existing brands coupled with new proprietary products opens up a wide range of distribution channels for significant sustainable growth.”

In the UK, Wilton Bradley has built a solid business spanning more than 20 years in the design, development, sourcing, and supply of toys and seasonal products for retailers and third-party brand owners. Additionally, the company produces and markets its own brands across a variety of categories spanning toys, leisure, and outdoor play.