Squishmallows at Silverado High School | Source: Robyn Alvillar

Kellytoy — a subsidiary of Jazwares — sent a special Squishmallows Squad to the students of Silverado High School in Mission Viejo, California.

More than 100 of the loveable plush Squishmallows arrived at Silverado in the Saddleback Valley Unified School District in support of the school’s PBIS (Positive Behavior Intervention and Supports) program. Since 2019, the PBIS program has provided “Eagle Bills” to students who demonstrate positive behavior. As part of the new partnership — which will formally launch this fall — students can redeem their Eagle Bills for Squishmallows and other rewards at the PBIS student store.

“We’re delighted to be able to help the Silverado students by donating members of various Squishmallows squads to the school,” says Kellytoy Co-President Jonathan Kelly. “Members of the online Squishmallows community regularly mention how helpful the ‘mallows can be for emotional support, sensory issues or those who are stressed or suffering from anxiety.”

According to Silverado High School Assistant Principal Cindy Garamoni, the Squishmallows have been placed in classrooms around the school.

Squishmallows at Silverado High School | Source: Robyn Alvillar

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“Our students absolutely love Squishmallows. Plus, our teachers utilize the huggable plush toys for social-emotional support,” Garamoni says. “They have brought tremendous joy to our students.”

The Squishmallows brand continues to grow with more than 73 million plush characters sold since their debut. Most recently, Kellytoy and Jazwares extended the brand into the realm of miniature collectibles with the debut of Squishville.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.