Hasbro and eOne released the initial images of their new show, Kiya & the Kimoja Heroes! | Source: Hasbro

There’s a new superhero coming to town!

Hasbro and its entertainment studio eOne have introduced their newest show, Kiya & the Kimoja Heroes. At Licensing Expo in Las Vegas, the two companies unveiled the show’s logo and primary character, Kiya.

This new preschool animated series follows Kiya’s high-action dance and martial arts adventures. She lives in the South-African-inspired Kimoja City with her two best friends, Jay and Motsie. Together, the three of them use their crystal-charged powers to shine bright and make things right until harmony and unity are restored in their community. Hasbro’s initial licensees will focus on toys, apparel, dress-up, role play, and publishing. 

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Kiya & the Kimoja Heroes is set to launch globally on Disney+ — as well as other platforms — in 2023. 


Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!