Animaccord, the company behind the kids’ series Masha and the Bear, is launching a second restaurant based on the series at one of the world’s largest shopping malls.

The restaurant offers foods and desserts that are inspired by characters from the show. The experience has plenty of opportunities for kids to interact with their favorite parts of Masha and the Bear, including meeting the characters, exploring rooms inspired by the show, and setting off on a play quest. 

At the beginning of the experience, kids take a train ride that brings them from the real world to the world of Masha and the Bear, complete with forests and the sound of rolling wheels. The experience lasts about an hour and features an animator guiding kids through an augmented reality experience with interactive clues and surprises. The experience culminates in an interactive dance session with fan-favorite characters like Rosie and Panda.

The new play cafe is slated to open at the Dubai Mall next month. Animaccord launched its first Masha and the Bear play cafe at Jumeirah Beach.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.