Hamleys at the Corso Vittorio Emanuele II will host the first Build-A-Bear experience in Italy, following a partnership between Build-A-Bear Workshop and Giochi Preziosi.
The Milan store will be operated by Giochi Preziosi and marks the first opening as a result of the partnership, with additional stores planned for the future. Hamleys Milan is located near the historic cathedrals of Piazza del Duomo and Piazza San Babila.
The partnership strives to create more heartwarming experiences and bring more joy to guests and tourists in Milan. Guests of all ages will have the opportunity to choose and create a Build-A-Bear friend with the help of a Bear Builder, participate in the Heart Ceremony, receive a birth certificate, and browse through a wide range of accessories.
“This location and our partnership with Giochi Preziosi is an example of our commitment to continued international growth,” says Chris Hurt, Chief Operations Officer at Build-A-Bear. “As a global brand, we strive to find opportunities to bring our renowned bear-building experience to more locations.”
For more updates on the new locations, visit buildabear.com.
