Vin Diesel will star in Rock ‘Em Sock ‘Em Robots |  Source: Mattel Films/The Toy Book, photo by Steve Granitz

The Red Rocker and the Blue Bomber are headed for the big screen.

Mattel Films is collaborating with Universal Pictures and Vin Diesel’s One Race Films on a live-action film based on the classic tabletop game, Rock ‘Em Sock ‘Em Robots.

Diesel (The Fast Saga, Guardians of the Galaxy) plans to star in the film and will produce alongside his sister, Samantha Vincent (The Fast Saga) while Kevin McKeon will lead the product for Mattel. A screenplay from Ryan Engle (Rampage, The Commuter) “follows a father and son who form an unlikely bond with an advanced war machine.”

“To take the classic Rock ‘Em Sock ‘Em game, with Mattel as my partner, and align it with the kind of world-building, franchise-making success we have had with Universal is truly exciting,” says Diesel.

Mattel Rock 'Em Sock 'Em Robots
Rock ‘Em Sock ‘Em Robots | Source: Mattel Games

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Rock ‘Em Sock ‘Em Robots — inspired by an arcade boxing game — was originally released by the Marx Toy Co. in the mid-1960s.

Beyond Rock ‘Em Sock ‘Em Robots, Mattel Films has 11 additional features in various stages of development, including titles based on American Girl, BarbieBarneyHot WheelsMagic 8 Ball, Major Matt Mason, Masters of the UniverseThomas & Friends, UNO, View-Master, and Wishbone. Additionally, Mattel Television has nearly 20 shows and specials in production with more than 25 in development, including The UNO Game Show and the recently announced Whac-A-Mole.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.