Source: Mattel/The Toy Book

A pair of top executives from Mattel will headline day 3 of Licensing Expo Virtual, the upcoming networking and dealmaking event created by the Global Licensing Group in partnership with Licensing International.

Mattel President and Chief Operating Officer Richard Dickson and Head of Global Consumer Products and Franchise Marketing Roz Nowicki will keynote Day 3 of the event, which takes place Aug. 24-26. The duo will delve into their company’s mission to create purpose-driven products in a presentation titled “Mattel and Living its Brand Purpose.”

Virtual Licensing Expo 2021 | Source: Licensing Expo/The Toy Book

The presentation is the second keynote to be announced following “Unlocking the Fan Power of Global Franchises,” which will take place on Aug. 24. In that presentation, Warner Media Global Brands and Experiences President Pam Lifford and Warner Bros. Consumer Products Senior Vice President Global Franchise Management and Brand Product Robert Oberschelp will delve into leveraging super fans and e-commerce.

“We are proud to represent Mattel at the upcoming Licensing Expo Virtual event this August and speak to a topic that is foundational to our business: delivering purpose-driven products that help shape how children perceive, engage with, and someday, influence the world around them,” Dickson says. “Licensing is a powerful tool that enables us to build brand stories and reach a global audience — Roz and I could not be more excited to share our learnings that attendees can incorporate into their work.”

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Licensing Expo Virtual will include several new Digital Brands Roadshows, including:

  • New Exhibitors to the Event with Chan-Chan, Playlife Media, Piney: The Lonesome Pine and Boat Rocker
  • Heritage & Nostalgia with MGM andArt Brand Studios
  • Licensing Around the World with Wildbrain CPLG and Yale University
  • The Live Experience with Penske and Nickelodeon
  • Animation & Anime with Viz Media

Additionally, the event has a host of experts appearing as speakers for Q&A sessions throughout. Participants include Steven Heller, founder, The Brand Liaison; Andrew Cohan, co-founder/co-CEO, ACI Licensing; Sharon Weisman, CEO, Power Station Studios; Michael Connolly, founder and CEO, Retail Monster; Julia Redman, retail expert, Buyers Eye; Ankit Mangal, Director, Wayfair; The Insights Family.

For the full details on Licensing Expo Virtual, including registration and the agenda, click here.