MGA Entertainment has named Meabrands as its licensing agent in the Middle East and North Africa. 

“We are looking forward to partnering with Meabrands to expand and grow our licensing business in the MENA region,” says Mindy Puente-Escalera, Senior Vice President of Global Licensing for MGA Entertainment. “Their expertise in licensing in this region, combined with their strong group of clients, makes them the perfect match with our globally recognized and loved brands.”

Through the agreement, Meabrands will represent MGA’s brands including L.O.L. Surprise!, Little Tikes, Bratz, and Rainbow High primarily in the food and drink and promotional categories. 

“It is fantastic to see MGA Entertainment in our portfolio, the company that for decades always introduced innovative successful products in the market,” says Friderico Gatti, CEO of Meabrands. “We are aiming to provide the best licensing business opportunities in promotions and consumer products to the Middle East market; at the same time supporting and empowering the toy strategy of MGA through a comprehensive licensing program.”

Meabrands was founded last year and has a team with 25 years of experience in international business. 

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.