Miraculous Corp has announced a new slate of brand collaborations, including licensed retail promotions and experiential activations, set to launch in the U.S. from May through December for Miraculous – Tales of Ladybug and Cat Noir.
The Treat Yourself Like a Hero campaign with SweetFrog Premium Frozen Yogurt will run from May 27 to Aug. 18 and feature a custom Miraculous-themed yogurt cup, a Ladybug color-changing spoon, and Power Up Raspberry Macaron, an exclusive flavor inspired by Ladybug’s superhero persona.
The sweetness continues with the Sweeten the Day the Miraculous Way campaign with Rocky Mountain Chocolate Factory, which is slated to run from Sept. 15 to Oct. 31. The campaign will feature Miraculous-themed, hand-dipped caramel apples across 150 locations with custom packaging and in-store signage.
Families can round the year of Miraculous style with the Superhero Sweetness campaign with Crêpe Delicious, which will run during the holiday season at 45 locations in the U.S., Canada, Mexico, and Chile. The campaign will include a Miraculous Strawberry Nutella Crêpe.
“At its core, Miraculous – Tales of Ladybug and Cat Noir is about confidence, self-expression, and believing in yourself. These partnerships bring that message to life in ways that feel personal and accessible, turning everyday experiences into moments where kids can see themselves as the heroes of their own story.”
The Inspired by Paris, Created by You campaign with Color Me Mine will launch in September at 150 stores, featuring exclusive Miraculous-themed pottery projects and Paris-inspired design elements.
Miraculous Corp will also run two campaigns focused on self-care. The Everyday Hero Self Care campaign with PIPA Skincare will launch in June, with a limited-time PIPA Skincare bundle for kids and tweens. The Be Miraculous campaign with Snip-its Cookie Cutters Haircuts for Kids will run from October to November and feature Miraculous-branded in-salon materials and other themed elements that will make kids feel super during their haircut transformation.
To learn more about Miraculous Corp, visit miraculousladybug.com.
Meet The Toy Book Team at Licensing Expo!
The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.
