Outfit7 and Miraculous Corp, the joint venture between Mediawan and ZAG, are launching a campaign featuring Talking Tom & Friends and Miraculous: Tales of Ladybug and Cat Noir.
This partnership will bring fans both physical and digital content and events. The year-long campaign begins with two high-impact in-game events rolling out this summer, with plans for more later this year.
United by a commitment to creativity and fan connection, our two teams are building something fresh, fun, and far-reaching for our shared fan bases. With 470 million active monthly users across all Talking Tom & Friends games and more than 850 million games played in the Miraculous Roblox universe, this collaboration is more than a crossover, it’s a celebration of the incredible passion our global communities have shown, and a promise to keep delivering exciting, meaningful experiences across every platform they love.
Starting July 31 through mid-August, players in the mobile game Talking Tom Hero Dash can play as Ladybug to defeat the Rakoonz and restore justice to the world. At the same time, Talking Tom and Talking Angela from the Talking Tom & Friends franchise will officially appear in the Roblox game Miraculous RP: Quests of Ladybug & Cat Noir. The characters will switch places into the other franchises’ worlds, creating a crossover for their fan bases.
“These initial gaming crossover events represent the first step in building a dynamic shared universe that unites the charm, humor, and spirit of both franchises,” says Tea Dora, Head of Marketing at Outfit7 (an Ekipa2 subsidiary). “Future activations in this year-long venture will expand into narrative-driven content, additional in-game events featuring unique rewards, and physical merchandise, offering fans of both franchises new ways to engage across digital and real-world platforms.”
For more information on this collaboration and unification, visit outfit7.com.
