Commonwealth Toys entered a licensing deal with Wind Sun Sky to produce a complete line of plush toys in all sizes for the global market based on the My Singing Monsters gaming app, in partnership with Skybound Entertainment and Big Blue Bubble.
The first characters will roll out for the holidays through e-commerce and to select retailers. The line will continue to build a collection of characters in a variety of sizes with plans to incorporate the musical abilities of the monsters.
The deal was brokered by Alita Friedman, CEO of Alita’s Brand Bar, and licensing agency for the My Singing Monsters franchise.
