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Miraculous Corp Plans Licensed Experiences for 2026

Miraculous Corp has announced a new slate of brand collaborations, including licensed retail promotions and experiential activations, set to launch in the U.S. from May through December for Miraculous – Tales of Ladybug and Cat Noir.

The Treat Yourself Like a Hero campaign with SweetFrog Premium Frozen Yogurt will run from May 27 to Aug. 18 and feature a custom Miraculous-themed yogurt cup, a Ladybug color-changing spoon, and Power Up Raspberry Macaron, an exclusive flavor inspired by Ladybug’s superhero persona.

Miraculous Corp. is bringing a licensed flavor to SweetFrog Premium Frozen Yogurt next month. | Source: Miraculous Corp.

The sweetness continues with the Sweeten the Day the Miraculous Way campaign with Rocky Mountain Chocolate Factory, which is slated to run from Sept. 15 to Oct. 31. The campaign will feature Miraculous-themed, hand-dipped caramel apples across 150 locations with custom packaging and in-store signage.

Families can round the year of Miraculous style with the Superhero Sweetness campaign with Crêpe Delicious, which will run during the holiday season at 45 locations in the U.S., Canada, Mexico, and Chile. The campaign will include a Miraculous Strawberry Nutella Crêpe.

“At its core, Miraculous – Tales of Ladybug and Cat Noir is about confidence, self-expression, and believing in yourself. These partnerships bring that message to life in ways that feel personal and accessible, turning everyday experiences into moments where kids can see themselves as the heroes of their own story.”

Lisa Foster, Senior Vice President of Licensing, North America and Global Toy and Publishing at Miraculous Corp

The Inspired by Paris, Created by You campaign with Color Me Mine will launch in September at 150 stores, featuring exclusive Miraculous-themed pottery projects and Paris-inspired design elements.

Miraculous Corp will also run two campaigns focused on self-care. The Everyday Hero Self Care campaign with PIPA Skincare will launch in June, with a limited-time PIPA Skincare bundle for kids and tweens. The Be Miraculous campaign with Snip-its Cookie Cutters Haircuts for Kids will run from October to November and feature Miraculous-branded in-salon materials and other themed elements that will make kids feel super during their haircut transformation.

To learn more about Miraculous Corp, visit miraculousladybug.com.

**Meet The Toy Book Team at Licensing Expo!**

The Adventure Media & Events team will be present at Licensing Expo with new issues of The Toy Book and The Pop Insider set to debut May 19. Visit us at Booth No. F106 to grab The Toy Book‘s 2026 Licensing & Entertainment Issue (featuring The Licensing Book supplement), and the spring edition of The Pop Insider. Both issues are now in production. To book your space in our new issues, please contact Jackie Breyer, James Devin, or Stephanie Katz.

MESH Helps Launches New Mental Health Awareness Month Initiative

This May, in honor of Mental Health Awareness Month, the nonprofit organization MESH Helps is launching its largest consumer-facing awareness campaign to date: Play for Resilience.

The Play for Resilience initiative aims to meet families where they’re at by integrating resilience-building play into the spaces where communities already gather and connect. The month-long event will kick off at Chuck E. Cheese locations across the U.S. from May 1 through May 8. At more than 450 participating locations, families can experience new activities, video content, and resources that highlight the power of play in developing critical Mental, Emotional, and Social Health (MESH) skills in young kids.

The Play for Resilience initiative will bring “edutainment” to 450 Chuck E. Cheese locations in the U.S. | Source: Chuck E. Cheese

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: Ravensburger

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: Ravensburger

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: Ravensburger

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: MindWare

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: MindWare

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: MAGNA-TILES

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: Chick-Fil-A

Families can experience a variety of MESH-Accredited toys at their local libraries throughout May. | Source: Connetix

Afterward, throughout the rest of the month, MESH Helps brings kid-friendly mental health resources to nearly 300 American Library Association member libraries across the U.S., giving families, caregivers, and educators access to essential tools to help support kids’ social and emotional growth. Each event will spotlight a range of MESH-Accredited toys and games, such as Rush Hour, Zingo!, and Puzzle Up from Ravensburger; Friends & Neighbors and The How I Survived Game from MindWare; and additional fan-favorites from MAGNA-TILES, Pennycake, Connetix, and Blue Marble.

“Play is one of the most natural and powerful ways children build resilience,” said Rachele Harmuth, founder of MESH Helps. “Mental Health Awareness Month is an opportunity to meet families where they are and help them understand how everyday play experiences can support children’s well-being.”

To learn more about the Play for Resilience initiative and to find participating locations, visit meshhelps.org. Companies interested in submitting their products for MESH Accreditation can do so year-round online.

Sky Castle Toys Granted First Patent for Sticki Rolls

Sky Castle Toys announces the grant of its first patent for Sticki Rolls, a breakthrough in collectible sticker jewelry. The patent serves as a formal notice to the toy industry that the brand’s intellectual property is protected under law.

This patent is the first in a series of filings by Sky Castle Toys, guaranteeing the brand’s worldwide protection. The company has filed corresponding patents in more than 40 countries across North America, Europe, and Asia. These actions establish one of the broadest IP enforcement frameworks in the toy industry for this product category. The patent also ensures unauthorized reproduction, importation, or infringement may result in legal action.

Sky Castle Toys has filed corresponding patents for Sticki Rolls in more than 40 countries worldwide. | Source: Sky Castle Toys

With this grant, Sky Castle Toys gives a full notice to competitors, retail partners, and IP licensors. Manufacturing or distributing toys that replicate Sticki Rolls’s mechanisms will constitute infringement, which the company will track across markets worldwide via Podqi, a global IP monitoring platform. Sky Castle Toys encourages retail partners to only carry authorized Sticki Rolls products, as stocking infringing products carries legal risk. Additionally, the company will actively work with its IP licensors to ensure they don’t license infringing products to third parties.

“Securing this patent provides solid proof to IP licensors and our retail partners that Sticki Rolls is an original innovation that Sky Castle Toys will vigorously defend,” says Lev Nelson, CEO of Sky Castle Toys. “We have built something genuinely new, and we are rigorously protecting it. This patent, along with brand trademark and design copyrights, form the foundation of a comprehensive global IP strategy that is already well underway.”

For more information about Sticki Rolls, visit stickirolls.com.

Zigazoo Appoints Simon Philips to Board to Drive Global Franchise Growth

Zigazoo has appointed Simon Philips to its Board of Directors, bringing decades of experience in global franchise development and consumer products to the company’s next phase of growth.

Philips works with Zigazoo’s leadership to expand the platform’s positioning beyond social media into a broader franchise and licensing ecosystem, advising on intellectual property development, partnerships, and international strategy.

“Simon is an industry icon,” says Zak Ringelstein, CEO and Co-Founder of Zigazoo. “As we continue to expand Zigazoo’s reach and deepen our partnerships across media, sports, and entertainment, his expertise will be instrumental in shaping the future of the platform.”

Over a career spanning more than 30 years, Philips has held leadership roles at major entertainment companies, including The Walt Disney Company, Marvel Entertainment, and Moonbug Entertainment. His work has contributed to large-scale licensing programs tied to global franchises such as Pokémon, Yu-Gi-Oh!, One Piece, and Teenage Mutant Ninja Turtles.

“Simon brings a rare combination of commercial rigor and cultural intuition,” explains Leah Ringelstein, Director of Digital Wellness at Zigazoo. “His ability to translate IP into meaningful connections with young audiences aligns directly with our mission.”

“Zigazoo represents a new kind of social platform, one designed specifically for the next generation,” shares Philips. “Its focus on safety, creativity, and positive engagement, combined with strong momentum and partnerships across organizations like the NBA, Netflix, DreamWorks, and Paramount, creates a compelling foundation for long-term growth. I’m excited to support the team as they scale.”

At Moonbug, Philips helped build the consumer products strategy behind brands including CoComelon and Blippi, while earlier roles included leadership positions at 4Kids Entertainment and oversight of international operations for Disney’s EMEA business.

The appointment comes as Zigazoo continues to expand its partnerships across entertainment and media, working with organizations including the NBA, Netflix, and DreamWorks. The company is positioning itself as a platform for brand engagement with younger audiences, combining short-form video, creator content, and interactive challenges within a moderated environment designed for kids.

Learn more at zigazoo.com.

Blue Bunny’s Board Game Brings Sweetness to Game Nights

Blue Bunny brings sweetness to game nights with Blu’s Sundae Surprise, a board game featuring the brand’s signature desserts and playful mascot.

As part of its Freeze the Moment campaign, Blue Bunny is launching a game that encourages meaningful family connections. Blu’s Sundae Surprise is a limited-edition board game that brings out-of-the-blue fun to players ages 6 and up.

This game fosters family connections through Blue Bunny’s signature desserts. | Source: Blue Bunny

In Blu’s Sundae Surprise, each player begins with an empty Blue Bunny bowl. Players then “hop” around the board through playful prompts and engaging challenges, such as adding toppings and sharing stories. As they collect ingredients, players will find they’ve made the ultimate sundae by the end of the round. Each piece also doubles as a functional spoon for enjoying the dessert after the game.

“Family game night holds a lot of memories for so many of us, and is something I really enjoy with my own family,” says Andrew Mondzelewski, senior director of brand marketing at Blue Bunny. “This campaign is all about helping families create memories with their loved ones over the simple delight of dessert that turns an ordinary night into something memorable.”

Blu’s Sundae Surprise will launch May 1 at 9 a.m. ET, with preorders available at bluebunnyboardgame.com.

**Meet The Toy Book Team at Licensing Expo!**

BLU’S SUNDAE SURPRISE

Make family moments even sweeter with a board game based on Blue Bunny desserts. Players will build the ultimate sundae as they collect ingredients through playful prompts and fun twists.

Product Facts

MSRP:
$19.35

Age:
6+

Manufacturer:
BLUE BUNNY

Buy Now

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BLUE BUNNY

Studiocanal to Spotlight Paddington Bear at Licensing Expo

Marmalade is coming to Mandalay. Studiocanal Kids & Family is returning to this year’s Licensing Expo in search of new partners to look after the beloved Paddington Bear.

Lush celebrated Paddington Bear with a marmalade-filled bath and body collection. | Source: Lush

Since his first appearance in 1958, Michael Bond’s adorable bear has been on a train that shows no signs of slowing down. Paddington has traveled the world in books, blockbusters, big-box stores, and, most recently, bathtubs — thanks to a licensed collaboration with Lush. The Paddington Bear bath and body collection sold out in a matter of days, proving the character’s warmth, kindness, and positivity continue to resonate with modern-day Generation Z audiences.

The Peninsula Hotel in Beijing debuted a Paddington-themed afternoontea experience. | Source: The Peninsula Beijing

'Paddington: The Musical' has won a record number of awards since opening last November. | Source: Paddington: The Musical

In addition to a growing presence in retail and lifestyle, Paddington Bear has also starred in a variety of location-based experiences, from a themed afternoon tea and family activities at The Peninsula Beijing to the live stage show “Paddington: The Musical” in London’s West End. Since the curtains opened in November 2025, the musical has won nine WhatsOnStage Awards, including Best New Musical, and earned multiple Olivier Award nominations.

'Paddington — Mission Marmalade!' is available to play now on 'Roblox.' | Source: Roblox

Paddington Bear has starred in multiple events on the 'Crayola Create & Play+' app. | Source: Crayola

Online, Paddington continues to charm players of all ages, from his adventures on Roblox to his colorful Crayola Create & Play+ takeovers. Each digital platform brings the character to life in a new way, allowing families to share in the stories with their kids while introducing Paddington to a new generation of fans.

Sharing the spotlight with Paddington is Studiocanal’s broader box-office catalogue, with licenses spanning a century of horror, nostalgia, and even French New Wave, including works from Jean-Luc Godard. The lineup features iconic film franchises like Terminator, Rambo, and John Carpenter’s creepy creations, as well as cult classics like Evil Dead and The Howling, all seeking licensed resurrections in new categories and territories.

To learn more, visit Studiocanal at Stand No. B196 at Licensing Expo 2026, taking place May 19-21 at the Mandalay Bay Convention Center in Las Vegas, Nevada.

**Meet The Toy Book Team at Licensing Expo!**

Spin Master Extends Monster Jam Licensing Partnership for 10 Years

For seven years, Spin Master has been crushing it as Monster Jam’s global master toy licensee. Now, as the brand gears up for its 35th anniversary, Spin Master is renewing its partnership with Feld Motor Sports, locking in the license for another 10 years.

This renewal extends the companies’ 2019 agreement until 2036, giving Spin Master the exclusive rights to design, develop, and distribute Monster Jam products worldwide. The agreement spans a wide range of products, including die-cast vehicles, R/Cs, and playsets, with room to expand into new toy categories as the companies continue to drive innovation.

Crush the competition with the Mega Gravedigger R/C. | Source: Spin Master

The Chomping Megalodon R/C races onto shelves this fall. | Source: Spin Master

Kids can collect 1:64-scale die-casts of their favorite Monster Jam trucks. | Source: Spin Master

“Monster Jam is high-energy, family fun with a passionate following of fans around the globe,” said Doug Wadleigh, Spin Master’s President of Toys. “Renewing our agreement with Feld allows us to keep building on the momentum we’ve created together, empowering kids to reenact the excitement, perform the stunts, and be part of the action.”

“Spin Master has been an outstanding partner, bringing the authenticity and adrenaline of Monster Jam from our stadiums and arenas into homes and backyards everywhere,” said Jeff Bialosky, SVP of Global Partnerships, Feld Entertainment. “We’re excited to keep building the Monster Jam franchise by expanding how fans engage with the brand 365 days a year with new products, new play patterns, and new ways to experience the action.”

For more information, visit monsterjam.com and spinmaster.com.

**Meet The Toy Book Team at Licensing Expo!**

Moose Toys Releases ‘Minions’ Toy Collection

Ahead of Illumination’s upcoming Minions & Monsters, Moose Toys partners with Illumination and Universal Products & Experiences for a new film-inspired collection. The new Minions collection features six new toys, including a new version of Moose Toys’ famous Fart Blaster.

“Illumination’s Minions are global icons of humor and heart. It’s been a blast working on the new toy line in our partnership with the studio. With Minions & Monsters, we had the chance to dial everything up, from imaginative movie-making playsets to the biggest, boldest Fart Blaster we’ve ever created,” says Joe Smith, Vice President of Global and U.S. Marketing, Licensed Brands at Moose Toys. “The Fart Blaster Pro takes one of the Minions’ most iconic toys to the next level with bigger blasts, new scents, and hilarious effects that capture the outrageous humor fans love.”

The Minions Fart Blaster Pro includes new smells. | Source: Moose Toys

The mini Fart Blaster takes the iconic device on-the-go. | Source: Moose Toys

Minions fans can collect 12 mini figures. | Source: Moose Toys

The Minions Fart Blaster Pro launches double fog rings up to six feet and features two new scents like “Garbage Gusher” and “Yum Yum Bubble Gum.” Each blast is accompanied by one of more than 15 fart sounds. Moose Toys ensures the smelly fun lasts with additional Minions Scene Refill Packs available in new scents like “Nacho Nasty.”

The collection was also designed with on-the-go fun in mind, including the Minions Mini Fart Blaster, a smaller toy with an updated design and eight sound effects. The Minions Cast & Crew Mini Figures mystery box is also part of the series. Kids and collectors can collect 12 two-inch figures based on characters from Minions & Monsters. The mystery collection also features two rare glow-in-the-dark variants.

The sound stages can be combined into one playset. | Source: Moose Toys

Each set features a different theme. | Source: Moose Toys

Drawing from the film’s Hollywood setting, the Minions Sound Stages combine three movie scenes for one interactive movie set. The set’s Wizard Lair, Wild West, and Egyptian Explore scenes, along with mini figures and movie props, encourage kids to create scenes inspired by the film.

The Backlot Studio Set includes the three locations, along with additional figures and props. Kids can play pretend as a director with a functional camera dolly, designed for a phone. The Minions Quest for Monsters Set includes a spell book, water, a magic potion, and a secret button that work together to reveal a monster inside a frozen mountain.

The Minions Quest for Monsters Set reveals a movie character. | Source: Moose Toys

The James Goo Jit Zu figure has a glucose filling. | Source: Moose Toys

The Goomi Goo Jit Zu figure is a sensory toy. | Source: Moose Toys

As Goo Jit Zu figures, two movie characters feature unique textures, sensory stretch effects, and expand up to three times their size. Both film-inspired figures snap back into their original shape.

“The Minions universe continues to expand in bold, unique and wonderfully unexpected ways, and Moose Toys has captured that spirit with remarkable imagination,” says Rafa Macias, Global Commercial Officer, Consumer Products, Games & Digital at Universal Products & Experiences. “From inventive new playsets to the unapologetically over-the-top Fart Blaster Pro, this new line offers fans fresh and unforgettable ways to dive deeper into the world of Illumination’s Minions & Monsters.”

Minions & Monsters opens in theaters July 1. The collection arrives on shelves this spring. For more information, visit moosetoys.com.

Meet The Toy Book Team at Licensing Expo!

MINIONS HEROES OF GOO JIT ZU FIGURES

The James Goo Jit Zu figure has a glucose filling. | Source: Moose Toys

The Goomi Goo Jit Zu figure is a sensory toy. | Source: Moose Toys

Stretch and squeeze character figures featuring unique fillings, including glucose and rheoscopic swirl effects. Elastic construction extends up to three times in size before returning to form, delivering tactile play with character-driven appeal.

Product Facts

MSRP:
$13.99 EACH

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

AMAZON — GOOMI AMAZON — JAMES

MINIONS MINI FIGURES

Unbox a 2-inch Minion figure featuring an updated scale and character styling inspired by Minions & Monsters. The assortment includes 12 characters with rare glow-in-the-dark variants for collectibility, trading, and imaginative play.

Product Facts

MSRP:
$3.99

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

COMING SOON

MINIONS QUEST FOR THE MONSTER SET

Activate a multi-step reveal by adding water to the spell book, pouring potion into the mountain, and triggering hidden mechanisms. A twist-and-press feature releases a concealed monster figure.

Product Facts

MSRP:
$24.99

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

COMING SOON

MINIONS SOUND STAGES AND BACKLOT STUDIO SETS

The Minions Sound Stages showcase three movie scenes from Minions & Monsters with mini figures and movie props. The collection (sold separately) includes the Wizard’s Lair, Wild West, and Egyptian Explorer sets, which can be connected to form a single multi-set studio. Kids can expand their soundstage and step into their new role as director…

Product Facts

MSRP:
$9.99-$24.99

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

AMAZON — WILD WEST SOUND STAGE AMAZON — WIZARD'S LAIR SOUND STAGE COMING SOON — EGYPTIAN EXPLORER SOUND STAGE COMING SOON — BACKLOT STUDIO SET

MINIONS MINI FART BLASTER

This tiny blaster, based on Illumination's Minions & Monsters, has an updated design and eight sound effects so kids can take fart jokes on the go.

Product Facts

MSRP:
$9.99

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Amazon

MINIONS FART BLASTER PRO

The Minions Fart Blaster Pro includes new smells. | Source: Moose Toys

Source: Moose Toys

Source: Moose Toys

The Minions & Monsters-inspired Fart Blaster features new despicably hilarious scents like Garbage Gusher and Yum Yum Bubble Gum. Each blast launches double fog rings up to six feet and will play one of 15 fart sounds.

Product Facts

MSRP:
$29.99

Age:
4+

Manufacturer:
MOOSE TOYS

Buy Now

The Toy Book participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

Amazon

ZURU Names Omer Rafiq as Senior Vice President, North America

ZURU announces the appointment of Omer Rafiq as Senior Vice President of its North American division.

Rafiq brings a strong track record of building retail partnerships and delivering growth across the company’s brand portfolio. His promotion highlights ZURU’s commitment as it seeks to strengthen its standing in the toy industry.

With more than two years of experience at the company, Rafiq will expand ZURU’s growth in this elevated role. He will also lead the company’s commercial strategy, retailer relationships, and growth initiatives across the U.S. and Canada.

“North America represents the single biggest opportunity for ZURU, and I’m energized by what we’ve already built here,” says Rafiq. “I’m focused on deepening our partnerships with key retailers, expanding our brand footprint, and continuing to deliver the kind of results that speak for themselves.”

“Omer has been instrumental in driving ZURU’s commercial success in North America,” says Nick Mowbray, co-founder of ZURU. “This appointment reflects both his exceptional contribution and the importance we place on the region. ZURU is now firmly among the elite of the toy industry in the US, and with Omer leading the charge, we’re just getting started.”

For more information, visit zuru.com.

Laugh Factory, Epoch Reveal Stand-Up Comedian Trading Cards

Laugh Factory and Epoch enter a licensing agreement to develop the first-ever trading card series dedicated to stand-up comedians.

The Laugh Factory Stand-Up Comedian Trading Card Series 1 celebrates legendary entertainers throughout history and honors stars who continue to shape the world through comedy. These trading cards also reflect Laugh Factory’s historical importance in launching, developing, and showcasing generations of comedic talent.

In this series, collectors can expect more than 20 comedians across select cards. This includes authentic on-card autographs and collectibles highlighting Laugh Factory locations in Hollywood and Las Vegas. The Series 1 release launches with the Hobby Edition, featuring 100 cards per box, and the Blaster Edition, containing 30 cards per box.

The trading card series features more than 20 notable stand-up comedians. | Source: Laugh Factory/ Epoch

The series release April 30 with Hobby Edition and Blaster Edition trading cards. | Source: Laugh Factory/ Epoch

“From the very beginning, Laugh Factory has always been about giving comedians a stage and a voice,” says Jamie Masada, founder of Laugh Factory. “To now see comedy honored in this way — with its own collectible trading cards — is something truly special. It’s a celebration of the artists who have dedicated their lives to bringing joy and laughter to people worldwide.”

The Laugh Factory Stand-Up Comedian Trading Card Series will launch on April 30. For more information, visit epoch.com.

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MINIONS HEROES OF GOO JIT ZU FIGURES

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MINIONS MINI FIGURES

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MINIONS QUEST FOR THE MONSTER SET

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MINIONS SOUND STAGES AND BACKLOT STUDIO SETS

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MINIONS MINI FART BLASTER

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MINIONS FART BLASTER PRO

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Meet The Toy BookTeam at Licensing Expo!

**Meet The Toy Book Team at Licensing Expo!**

**Meet The Toy Book Team at Licensing Expo!**

**Meet The Toy Book Team at Licensing Expo!**

**Meet The Toy Book Team at Licensing Expo!**

**Meet The Toy BookTeam at Licensing Expo!**