PetSmart and NBCUniversal Brand Development Group partnered with Illumination Entertainment and Universal Pictures for The Secret Life of Pets.
PetSmart has become the exclusive retailer to carry pet products featuring characters from the film. The company’s Secret Life of Pets collection includes pet apparel such as a Gidget ruffle-skirted dress, hoodies, and slogan tees. Plush and rope squeaker toys featuring Norman and Snowball and cat and dog beds featuring Gidget and Duke will also be available in the collection. The company of Milk-Bone dog biscuits, Big Heart Pets, will offer themed packaging.
The Secret Life of Pets will debut in theaters on July 8.
