Registration for Spielwarenmesse 2024, taking place Jan. 30-Feb. 3 at the Nuremberg Exhibition Centre in Germany, is currently open to returning exhibitors and newcomers, with special packages available to first-time exhibitors.
The show will take place Tuesday to Saturday for the first time, rather than its usual Wednesday to Sunday, in an effort to add one more weekday to the schedule in response to feedback from previous years. “The availability of an additional weekday has been much appreciated, as has the retention of the Saturday for the German specialist retailers,” explains Christian Ulrich, Spokesperson of the Executive Board at Spielwarenmesse eG.
In order to attract more new exhibitors, special packages and offerings are available to first-time exhibitors including the Start up Area in Hall 3A, which features the Young Innovators program. In addition, following a successful launch in 2023, the New Exhibitor Package is available with a larger stand limit, full basic equipment, and marketing services. “The full-service package can be booked three times in succession,” says Ulrich. “We provide this to help newcomers establish themselves step-by-step in the industry.”
Registration is open until May 31 for returning businesses and July 31 for new exhibitors. To register visit spielwarenmesse.de/en/application.
