Source: Sesame Workshop/The Toy Book

Can you tell me how to get to Sesame Street Japan?

Sesame Workshop — the nonprofit organization behind Sesame Street — named Sony Creative Products (SCP) as its licensing agent for Sesame Street in Japan. The beloved kid’s show was first broadcast in Japan in 1971, marking this year as the program’s 50th anniversary in the country.

Related: Mattel Taps Itochu Corp. to Rep Barbie for Licensing in Japan

Highlighting the awareness of Sesame Street’s core values, SCP will seek to gain exposure through brand activations and retail events, as well as pursue additional business opportunities. Additionally, SCP will handle licensing and retail activities for a wide demographic, from preschoolers to their caregivers, gen Z, and adults. They aim to provide unique and memorable Sesame Street experiences for the show’s Japanese audience.

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.