Ed Wells and Elmo Monster | Source: Sesame Workshop/The Toy Book

Sesame Workshop is consolidating its media and education business.

As part of the move, the nonprofit organization behind Sesame Street promoted Ed Wells to executive vice president and head of global media and education. Wells, who previously managed international efforts, will now develop and implement Sesame Workshop’s long-term strategic vision for media and education in the U.S., in addition to retaining his international portfolio.

“Today’s kids are facing disruption and uncertainty on a scale we’ve never seen before; it’s more important than ever for us to step up and offer families the kind of support that only Sesame Workshop can,” says Sesame Workshop CEO Steve Youngwood. “Throughout Ed’s career, he has effectively and consistently overseen complex operations, managed challenging issues, and built strategic partnerships. I’m confident in Ed’s ability to further our child-first mission, broaden our global impact, and evolve the ways families everywhere connect with Sesame Workshop.”

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Wells joined Sesame Workshop from WWE in 2017. Since that time he has expanded the organization’s brand and business in key international markets.

“For 50 years and counting, Sesame Workshop has harnessed the power of media to address the most pressing issues faced by families around the world,” Wells says. “Today, the organization has the strength and momentum to continue that proud legacy into an increasingly complex future, and I’m thrilled and honored to take on this new role.”

Wells previously worked across the Viacom International Media Networks brands in New York, Singapore, and Japan, serving as vice president and general manager of Nickelodeon.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.