CJ E&M has appointed Silverlit Toys as master toy partner for its new series, Robot Trains.
The 3-D CGI animated series airs globally and revolves around Train World fighting evil to save its village. As a coming-of-age story, the main character Kay displays courage and adventure. The show explores themes of self-development, friendship, and teamwork.
The Robot Trains line will feature transforming robots and battery-operated play sets inspired by characters from the animated TV series and will hit shelves next October.