Newness fuels the toy industry and with that in mind, The Toy Book team is always working to keep you on the #pulseofplay with the latest product offerings from a variety of manufacturers.
From our 2023 Innovation & STEAM Issue comes this curated showcase featuring more than two dozen new toys and games across a variety of categories that retailers should have on their radar in the months ahead.
COZY E-CHARGING STATION
Young drivers can turn their Little Tikes Cozy Coupe (sold separately) into a pretend EV with the Cozy E-Charging Station. It plugs right into any of the Cozy Coupe line of vehicles and features an interactive power-up button and meter display with lights and sounds.
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PIXICADE UNLIMITED WITH SPARKS
Kids can turn art into instantly playable video games by using colored markers to draw on paper that gets scanned with the Pixicade app. Young artists will learn pre-coding and digital literacy as they create their games and use Pixicade sparks tokens to add interactive characters, props, hazards, backgrounds, and music.
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TEENAGE MUTANT NINJA TURTLES, SPONGEBOB SQUAREPANTS, AND AVATAR: THE LAST AIRBENDER SHASHIBO PUZZLES
Shashibo are magnetic puzzles that can transform into more than 70 different shapes. With the new puzzles inspired by top Paramount properties, kids can watch as their favorite characters move around as they create new shapes.
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MINI BRANDS BOOKS CAPSULE
There are more than 40 Mini books that will fit right in the palm of the reader’s hand. Each Mini book has real pages and tells classic stories from favorite titles like Diary of a Wimpy Kid and A Christmas Carol. Readers can use the Mini magnifying glass to see all the details.
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SMASHERS JUNIOR DINO DIG LARGE EGG
There are 18 surprises in this dino egg, including six molds to create shapes with one the included kilogram of dino dough. Kids will discover dinosaur pieces and connect them to create a new Dino pal.
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ROBO ALIVE FOSSIL FIND
There are two fossil finds in which kids can dig through different substances to create model dinosaurs. With the Mini Dino set, kids can dig through rock, sand, and slime with the excavation tool to find and assemble dinosaur fossils. The dino bodies will light up when they crash during battle. In the Volcano Dino…
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MONA LISA AND GIRL WITH A PEARL EARRING
Art fanatics can re-create the Mona Lisa or Girl with a Pearl earring as a puzzle. The interlocking pixel puzzles do not require a baseplate, as builders slide pieces together to create the classic paintings. Each kit comes with 6,400 Pix Brix pieces, a color-coded template, a PB tool, and wall mounting pieces.
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STAR STABLE’S 2 IN 1 STARSHINE KIT
Kids can build their favorite horse Starshine from the Star Stable online game in 2D or 3D form. Each kit comes with 3,450 Pix Brix pieces, a PB tool, wall mounting pieces, and a promo code for free Star Stables- inspired merchandise.
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WORD TREASURES
There are six different pirate-themed games in this set that includes instructions themed as a treasure map and a glowing gem that’s deemed as a pirate’s booty. Word Treasures includes three levels of scavenger hunts, a matching game, a memory game, and three puzzles.
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TRESTLE TRACKS PRO
For the ultimate Trestle Tracks experience, this new set comes with an overabundance of cubes and tracks that kids can use to build marble runs. It also features a variety of new trick tracks that catch, release, bounce, swoop, and more.
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JELLY BELLY SMALL SCENTED SQUISHI BEAN
Kids can collect these squishy jelly beans scented with Jelly Belly’s popular scents. Each pack comes with one to two mystery scents to discover and collect, in iconic Jelly Belly packaging. Jelly Belly Small Scented Squishi Beans are available in two- or four-packs with more than 10 assorted colors and scents.
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PEEPS SQUISHIS
These squishy Peeps combine the look of the classic sweet treats with a tactile, sensory experience.
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POPTATERS SERIES 3
These collectibles mash up pop culture icons with the classic Potato Head. They have 4-inch bodies that nearly double in size with accessories, and come in transparent, stackable, collector-display packaging.
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WORLD’S SMALLEST MICRO FIGURES
The extensive range of World’s Smallest Micro Figures expands with a new wave of 1.25-inch collectibles including international vocaloid star Hatsune Miku, characters from Star Trek, and Kevin Smith and Jason Mewes’ signature View Askew duo, Jay and Silent Bob.
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Available: Spring 2024
3.75-INCH FIGURES
Characters from Hatsune Miku, Wednesday, and Star Trek: Next Generation join Jay and Silent Bob (pictured) as 3.75-inch action figures, each with three points of articulation. Snoogans.
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HIDING IN PLAIN SIGHT MULTIPACK BY DEVSERIES
Jailbreak players can expand their interaction with the virtual game with six, 2.75-inch articulated action figures. Kids can mix-and-match inmate figures to create different skins. The multipack includes an exclusive virtual item code that will unlock in-game content.
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PAW PATROL AR TATTOOS & STICKERS
This collection of PAW Patrol-themed temporary tattoos connects to an app that has interactive adventures accented by augmented reality.
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SNAP FM RADIO
With this entry-level Snap Circuits kit, kids can participate in four hands-on projects to build a working FM radio. The project will teach kids about the science of radio waves, amplifiers, circuits, and electricity.
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TECHNO TILES – DINOSAUR
Using snap-on two- and four-way connectors, kids will learn about geometry and construction as they assemble a geometric dinosaur. The set comes with more than 200 pieces, including squares, small triangles, large triangles, and stickers.
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TECHNO TRAX – GALACTIC ADVENTURE
Kids can build a Space Shuttle coaster using more than 300 pieces to create drops, twists, and turns. The set includes a motorized chain that makes sound effects and a colorful instruction manual.
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PATHFINDER GOBLIN INCLUSION DICE SET
Tabletop gamers can add new dice to their collection with this 16-millimeter polyhedral set. Each dice set comes with seven dice, d4, d6, d8, d10, d10% (00-90), d12, and d20, and has a Goblin inside. The dice also come in a protective tin.
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WARHAMMER PLUSH
These 5- and 6-inch plush toys are inspired by Games Workshop’s tabletop games Warhammer 40,000 and Warhammer Age of Sigma. Fans can collect plush versions of characters like Gnasha-Squig, Spanna Grot, Nurgling: Little Unclean One, and Sacrosanct Gryph Hound.
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SKETCH PALS DOODLE BOARD – BLAZE THE DRAGON (LIMITED EDITION) & AXOL THE AXOLOTL (LIMITED EDITION)
Kids can celebrate Chinese New Year in 2024 and kick off the Year of the Dragon with Blaze the Dragon, or find a playful pal with Axol the Axolotl. These limited-edition doodle buddies (sold separately) feature a tethered stylus and easily clip to any backpack or car seat for screen-free entertainment on the go.
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LITE BLOX 2
Kids can create unlimited light designs by placing LED Blox onto the power board. The LED Blox can change colors, flash, and combine with other Lite Blox sets for an intricate light-up design.
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THE SUPER MARIO BROS. MOVIE — MARIO RUMBLE R/C KART
Inspired by the racer from The Super Mario Bros. Movie, this R/C vehicle functions with a 100-foot range. Mario's head and hands turn when the vehicle turns, and the tailpipes light up and rumble.
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LI’L WOODZEEZ BOBBLEEZ DANCIN’ DUOS COLLECTION
Kids can collect and unbox 12 different woodland bobblehead characters in this limited-edition mystery collection. Characters include elephants, cats, frogs, and dogs, each packed in small acorn-themed containers for forest fun.
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DRIVEN STANDARD CEMENT TRUCK
This rugged cement mixing truck features doors that open, a mixing barrel that spins, and pour spouts that pivot. Kids can press the steering wheel and buttons on the roof for lights and sounds.
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A version of this feature was originally published in the 2023 Innovation & STEAM issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!