At this year’s Toy Fair New York (TFNY), Moose Toys is keying in on three trends with its new toy offerings — what the company calls IRL, entertainment-inspired, and IRL entertainment.

IRL includes toys that turn digital communication, such as memes and GIFs, into tangible products. For this trend, Moose presenting its Oh! My Gif line (pictured above), which includes collectibles called GIFbits that are inspired by internet trends. Each GIFbit features a movement and message for kids to discover.

For the entertainment-inspired trend, the company will showcase playsets, figures, plush, and accessories inspired by the popular children’s series BlueyThe show airs in the U.S. on Disney+, the Disney Channel, and Disney Jr., and Moose Toys serves as the show’s global master toy partner.

The third trend, IRL entertainment, includes toys that are inspired by digital creators and social stars. Moose Toys’ new product line with Collins and Devan Key of the Collins Key YouTube channel will also be on display at TFNY. These DIY-inspired and hands-on challenge toys are set to launch this fall. 

Moose Toys will showcase its product range in booth No. 2535 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.